Home

What’s in a name?  For OpenMindWorks™, there’s a lot in our name and our corporate identity.  Our name is a direct representation of who we are:  we’re open-minded about the work we do and what we do works.
Our specialties include:
Social Media • Marketing Services • Meeting and Event Planning • Training • Speaking Engagements
Extraordinary experience, clever creativity and expert execution, designed to make your marketing, media and meetings matter. Learn more »

Influencer Marketing Strategy Tips

Even smaller organizations can cultivate their own networks of industry-specific social media influencers without a six-figure price tag.  Perhaps you’re looking to refresh your social messaging and to take your social conversations in a different direction.  If you’re struggling to gain traction with your feeds and to garner the attention of new visitors to your event, perhaps […]

Tips for Incorporating Influencer Marketing in Your Social Strategy

Influencers are not new to the social media landscape.  On the contrary, some influencers were early adopters of fledging social marketing platforms whose personal brand audiences grew along with the sites they frequented.  Other influencers catapulted to social media stardom as their celebrity – or notoriety – expanded and attracted greater attention, sometimes to the tune of […]

Meetings and Google+: More Similar Than You Think?

As I pondered Google+ in preparation for the writing of this series, I was struck by the parallels between Google+ – its triumphs and tribulations – and meetings and events.  Here are several correlations that I found:  In the early days of my more active participation on Google+, I vividly remember being struck by how graphically […]