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What’s in a name?  For OpenMindWorks™, there’s a lot in our name and our corporate identity.  Our name is a direct representation of who we are:  we’re open-minded about the work we do and what we do works.
Our specialties include:
Social Media • Marketing Services • Meeting and Event Planning • Training • Speaking Engagements
Extraordinary experience, clever creativity and expert execution, designed to make your marketing, media and meetings matter. Learn more »

Anatomy of a Viral Social Media Campaign

Marketing professionals are always seeking new and innovative ways to reach their target audience, and event marketers are no different:  we strive to retain prior attendees while attracting new delegates to our programs.  As consumers, we are regularly assaulted by a barrage of messages competing for our attention.  Some initiatives are more successful than others, and marketers are […]

I Deactivated My Facebook Account

And here’s what happened… After months of contemplation and debate, I deactivated my Facebook page. Like many folks, I’ve tired of the too-many-to-count hacking scandals that have plagued the internet over the past year. Facebook was one of many sites to suffer this sad fate. On a related note, data privacy has become increasingly important […]

Tips for Toppling Trolls

If you find yourself or your brand being trolled, consider the following tips: It’s not you, it’s them:  While razor-sharp comments that land on your social feed may feel like a personal attack, don’t take their comments personally.  Internet trolls comport themselves much like bullies:  they seek attention, smack of negativity, and derive a perceived sense of authority […]