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What’s in a name?  For OpenMindWorks™, there’s a lot in our name and our corporate identity.  Our name is a direct representation of who we are:  we’re open-minded about the work we do and what we do works.
Our specialties include:
Social Media • Marketing Services • Meeting and Event Planning • Training • Speaking Engagements
Extraordinary experience, clever creativity and expert execution, designed to make your marketing, media and meetings matter. Learn more »

Meetings and Google+: More Similar Than You Think?

As I pondered Google+ in preparation for the writing of this series, I was struck by the parallels between Google+ – its triumphs and tribulations – and meetings and events.  Here are several correlations that I found:  In the early days of my more active participation on Google+, I vividly remember being struck by how graphically […]

The Demise of Google+

Google+ was launched in 2011 amidst a competitive social media landscape already occupied by Facebook, LinkedIn and Twitter.  These “big three” networks quickly found solid footing and grew exponentially in short order.  Part of their success was due to the fact that they quickly identified their niche market, encountered little competition, tended that space with care, and […]

Hiring Out: Social Media Consultant Pros and Cons

Like most important strategic decisions, there are pros and cons to retaining and outsourcing the management of your social media program.  Here are several to consider: Social Media expertise:  Unless you’re the part- or full-time social media manager for your organization, you’re likely not as up-to-date on today’s trends as you need to be.  You may choose to […]