Home

What’s in a name?  For OpenMindWorks™, there’s a lot in our name and our corporate identity.  Our name is a direct representation of who we are:  we’re open-minded about the work we do and what we do works.
Our specialties include:
Social Media • Marketing Services • Meeting and Event Planning • Training • Speaking Engagements
Extraordinary experience, clever creativity and expert execution, designed to make your marketing, media and meetings matter. Learn more »

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Jump Start Your LinkedIn Engagement

I received a phone call from a friend who hadn’t spent much time on LinkedIn recently.  The friend sought some advice on how to become more engaged without spending endless hours on the professional networking site. If you haven’t spent much time there, why not get started now?  Here are some relatively painless steps to […]

More Common and Avoidable Social Media Guffaws

Here are some additional guffaws that I see in my travels through the social media landscape: Links to nowhere:  Truth be told, this is one of my biggest social media pet peeves!  If a reader clicks on a link, he or she is seeking additional information on a topic, product or service.  Frustration ensues when […]