The Demise of Google+

Google+ was launched in 2011 amidst a competitive social media landscape already occupied by Facebook, LinkedIn and Twitter.  These “big three” networks quickly found solid footing and grew exponentially in short order.  Part of their success was due to the fact that they quickly identified their niche market, encountered little competition, tended that space with care, and […]

Hiring Out: Social Media Consultant Pros and Cons

Like most important strategic decisions, there are pros and cons to retaining and outsourcing the management of your social media program.  Here are several to consider: Social Media expertise:  Unless you’re the part- or full-time social media manager for your organization, you’re likely not as up-to-date on today’s trends as you need to be.  You may choose to […]

In-House vs. Outsourced Social Media Management: Which Is Right for You?

You’ve established a solid social media presence that conveys information and delivers value to your customers and followers.  In turn, your program delivers a return on investment to your organization.  How do you continue to generate interest in your pages and posts?  Which steps should you take to maintain your competitive position and to keep your offerings current?  And […]

Additional Thoughts: Facebook’s Challenging Year

Protecting customer data from external attacks:  Last September, Facebook announced that a weakness in the platform’s code allowed hackers to gain access to the personal information of 50 million Facebook users.  While this is a fractionally small number of Facebook users worldwide, public awareness of data protection is amplified in a climate where large-scale hacks and security […]

A Planner’s Review of a Challenging Year for Facebook

Like other large, successful social media networks, Facebook continues to enhance its existing services and to offer new features.  Last year, however, the company found itself mired in a number of very public scandals.  Facebook’s stock price (Symbol:  FB) hit an all-time high last summer, and yet the world’s largest social media platform continued to be haunted by […]

Social Media Trends for 2019

Today’s competitive social media landscape will continue to drive technological innovation.  Many recent social media trends will gain even greater traction in 2019.  Here’s a short roundup of what to anticipate: Greater scrutiny into how social networks collect, use and share dataData breaches and other privacy lapses will drive governments and consumers to demand greater transparency from […]

Additional Tips: Going Viral

Chime in on a trending and timely topic!  Trends typically have short lifespans, so speed and creativity are crucial to success.  The trend itself need not be of your organization’s making, but you can incorporate a trending topic that aligns with your message in your posts.  Many of us recall the recent online debate surrounding the “The Dress.” The […]

Anatomy of a Viral Social Media Campaign

Marketing professionals are always seeking new and innovative ways to reach their target audience, and event marketers are no different:  we strive to retain prior attendees while attracting new delegates to our programs.  As consumers, we are regularly assaulted by a barrage of messages competing for our attention.  Some initiatives are more successful than others, and marketers are […]

I Deactivated My Facebook Account

And here’s what happened… After months of contemplation and debate, I deactivated my Facebook page. Like many folks, I’ve tired of the too-many-to-count hacking scandals that have plagued the internet over the past year. Facebook was one of many sites to suffer this sad fate. On a related note, data privacy has become increasingly important […]

Tips for Toppling Trolls

If you find yourself or your brand being trolled, consider the following tips: It’s not you, it’s them:  While razor-sharp comments that land on your social feed may feel like a personal attack, don’t take their comments personally.  Internet trolls comport themselves much like bullies:  they seek attention, smack of negativity, and derive a perceived sense of authority […]