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A Preview of LinkedIn Events

While LinkedIn is anything but a new platform, it is important to note that the launch of a new feature, LinkedIn Events, is now underway. As of this writing, the ability to organize a LinkedIn Event is continually being rolled out to LinkedIn users.  This new feature will present all users with an opportunity to create […]

Part II: Emerging Social Networks

Here are some of the emerging networks to watch: TikTok is a mobile app that you can find wherever you download applications for your mobile device.  Vine, a similar mobile app that disappeared several years ago, offered the same concept to users who could record and publish short videos.  Facebook recently and quietly launched a similar competitive platform […]

Emerging Social Networks: Part I

Facebook, Instagram, LinkedIn and Twitter have become part of our daily vernacular.  Many of us consume our news – fact or fiction – from a social media platform.  In fact, most televised news programs refer to social media in some form at least once during the broadcast.  Programs and support groups have been developed to address and cure […]

Influencer Marketing Strategy Tips

Even smaller organizations can cultivate their own networks of industry-specific social media influencers without a six-figure price tag.  Perhaps you’re looking to refresh your social messaging and to take your social conversations in a different direction.  If you’re struggling to gain traction with your feeds and to garner the attention of new visitors to your event, perhaps […]

Tips for Incorporating Influencer Marketing in Your Social Strategy

Influencers are not new to the social media landscape.  On the contrary, some influencers were early adopters of fledging social marketing platforms whose personal brand audiences grew along with the sites they frequented.  Other influencers catapulted to social media stardom as their celebrity – or notoriety – expanded and attracted greater attention, sometimes to the tune of […]

Meetings and Google+: More Similar Than You Think?

As I pondered Google+ in preparation for the writing of this series, I was struck by the parallels between Google+ – its triumphs and tribulations – and meetings and events.  Here are several correlations that I found:  In the early days of my more active participation on Google+, I vividly remember being struck by how graphically […]

The Demise of Google+

Google+ was launched in 2011 amidst a competitive social media landscape already occupied by Facebook, LinkedIn and Twitter.  These “big three” networks quickly found solid footing and grew exponentially in short order.  Part of their success was due to the fact that they quickly identified their niche market, encountered little competition, tended that space with care, and […]

Hiring Out: Social Media Consultant Pros and Cons

Like most important strategic decisions, there are pros and cons to retaining and outsourcing the management of your social media program.  Here are several to consider: Social Media expertise:  Unless you’re the part- or full-time social media manager for your organization, you’re likely not as up-to-date on today’s trends as you need to be.  You may choose to […]

In-House vs. Outsourced Social Media Management: Which Is Right for You?

You’ve established a solid social media presence that conveys information and delivers value to your customers and followers.  In turn, your program delivers a return on investment to your organization.  How do you continue to generate interest in your pages and posts?  Which steps should you take to maintain your competitive position and to keep your offerings current?  And […]

Additional Thoughts: Facebook’s Challenging Year

Protecting customer data from external attacks:  Last September, Facebook announced that a weakness in the platform’s code allowed hackers to gain access to the personal information of 50 million Facebook users.  While this is a fractionally small number of Facebook users worldwide, public awareness of data protection is amplified in a climate where large-scale hacks and security […]