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Anatomy of a Viral Social Media Campaign

Marketing professionals are always seeking new and innovative ways to reach their target audience, and event marketers are no different:  we strive to retain prior attendees while attracting new delegates to our programs.  As consumers, we are regularly assaulted by a barrage of messages competing for our attention.  Some initiatives are more successful than others, and marketers are […]

I Deactivated My Facebook Account

And here’s what happened… After months of contemplation and debate, I deactivated my Facebook page. Like many folks, I’ve tired of the too-many-to-count hacking scandals that have plagued the internet over the past year. Facebook was one of many sites to suffer this sad fate. On a related note, data privacy has become increasingly important […]

Tips for Toppling Trolls

If you find yourself or your brand being trolled, consider the following tips: It’s not you, it’s them:  While razor-sharp comments that land on your social feed may feel like a personal attack, don’t take their comments personally.  Internet trolls comport themselves much like bullies:  they seek attention, smack of negativity, and derive a perceived sense of authority […]

Tackling Trolls

Tips for Managing Social Negativity Frequently I use Twitter to reach out to people or organizations with whom I have no existing relationship.  I contacted a local television news reporter to thank him for a story he had recently filed.  The reporter and I corresponded on the story topic, and soon, we were a party of three: our […]

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Jump Start Your LinkedIn Engagement

I received a phone call from a friend who hadn’t spent much time on LinkedIn recently.  The friend sought some advice on how to become more engaged without spending endless hours on the professional networking site. If you haven’t spent much time there, why not get started now?  Here are some relatively painless steps to […]

More Common and Avoidable Social Media Guffaws

Here are some additional guffaws that I see in my travels through the social media landscape: Links to nowhere:  Truth be told, this is one of my biggest social media pet peeves!  If a reader clicks on a link, he or she is seeking additional information on a topic, product or service.  Frustration ensues when […]

Common and Avoidable Social Media Guffaws

Social media marketers take different approaches to crafting their posts.  Many writers draw inspiration from the proverbial page and create their posts spontaneously.  These messages often result in interesting, timely and innovative posts.  In other instances, those who write social media posts prepare their text well in advance of the intended deploy date.  I have […]

More Mobile Event App Adoption and Engagement Best Practices

Here are some additional tips for boosting app adoption and engagement rates among attendees: Demo your mobile masterpiece: Attendees who are reluctant to utilize your fabulous app will appreciate some free technical support, especially if they struggle with or are intimidated by technology.  Present a short, complimentary webinar that focuses on the basic user process, […]

Mobile App Adoption & Engagement Best Practices

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]