While LinkedIn is anything but a new platform, it is important to note that the launch of a new feature, LinkedIn Events, is now underway. As of this writing, the ability to organize a LinkedIn Event is continually being rolled out to LinkedIn users. This new feature will present all users with an opportunity to create […]
As I pondered Google+ in preparation for the writing of this series, I was struck by the parallels between Google+ – its triumphs and tribulations – and meetings and events. Here are several correlations that I found: In the early days of my more active participation on Google+, I vividly remember being struck by how graphically […]
Like other large, successful social media networks, Facebook continues to enhance its existing services and to offer new features. Last year, however, the company found itself mired in a number of very public scandals. Facebook’s stock price (Symbol: FB) hit an all-time high last summer, and yet the world’s largest social media platform continued to be haunted by […]
Today’s competitive social media landscape will continue to drive technological innovation. Many recent social media trends will gain even greater traction in 2019. Here’s a short roundup of what to anticipate: Greater scrutiny into how social networks collect, use and share dataData breaches and other privacy lapses will drive governments and consumers to demand greater transparency from […]
Chime in on a trending and timely topic! Trends typically have short lifespans, so speed and creativity are crucial to success. The trend itself need not be of your organization’s making, but you can incorporate a trending topic that aligns with your message in your posts. Many of us recall the recent online debate surrounding the “The Dress.” The […]
Here are some additional tips for boosting app adoption and engagement rates among attendees: Demo your mobile masterpiece: Attendees who are reluctant to utilize your fabulous app will appreciate some free technical support, especially if they struggle with or are intimidated by technology. Present a short, complimentary webinar that focuses on the basic user process, […]
If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story. Make the story personal and […]
I’ve planned meetings for nearly twenty years. In a previous job, I rescheduled a meeting because of an approaching hurricane. The meeting wasn’t in the hurricane belt, but the storm would have disrupted enough flights to limit attendance. The following year, I helped another group move a meeting that was scheduled to take place just […]
