Social Media

A Planner’s Review of a Challenging Year for Facebook

Like other large, successful social media networks, Facebook continues to enhance its existing services and to offer new features.  Last year, however, the company found itself mired in a number of very public scandals.  Facebook’s stock price (Symbol:  FB) hit an all-time high last summer, and yet the world’s largest social media platform continued to be haunted by […]

Social Media Trends for 2019

Today’s competitive social media landscape will continue to drive technological innovation.  Many recent social media trends will gain even greater traction in 2019.  Here’s a short roundup of what to anticipate: Greater scrutiny into how social networks collect, use and share dataData breaches and other privacy lapses will drive governments and consumers to demand greater transparency from […]

Additional Tips: Going Viral

Chime in on a trending and timely topic!  Trends typically have short lifespans, so speed and creativity are crucial to success.  The trend itself need not be of your organization’s making, but you can incorporate a trending topic that aligns with your message in your posts.  Many of us recall the recent online debate surrounding the “The Dress.” The […]

Anatomy of a Viral Social Media Campaign

Marketing professionals are always seeking new and innovative ways to reach their target audience, and event marketers are no different:  we strive to retain prior attendees while attracting new delegates to our programs.  As consumers, we are regularly assaulted by a barrage of messages competing for our attention.  Some initiatives are more successful than others, and marketers are […]

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Jump Start Your LinkedIn Engagement

I received a phone call from a friend who hadn’t spent much time on LinkedIn recently.  The friend sought some advice on how to become more engaged without spending endless hours on the professional networking site. If you haven’t spent much time there, why not get started now?  Here are some relatively painless steps to […]

More Common and Avoidable Social Media Guffaws

Here are some additional guffaws that I see in my travels through the social media landscape: Links to nowhere:  Truth be told, this is one of my biggest social media pet peeves!  If a reader clicks on a link, he or she is seeking additional information on a topic, product or service.  Frustration ensues when […]

Common and Avoidable Social Media Guffaws

Social media marketers take different approaches to crafting their posts.  Many writers draw inspiration from the proverbial page and create their posts spontaneously.  These messages often result in interesting, timely and innovative posts.  In other instances, those who write social media posts prepare their text well in advance of the intended deploy date.  I have […]

More Mobile Event App Adoption and Engagement Best Practices

Here are some additional tips for boosting app adoption and engagement rates among attendees: Demo your mobile masterpiece: Attendees who are reluctant to utilize your fabulous app will appreciate some free technical support, especially if they struggle with or are intimidated by technology.  Present a short, complimentary webinar that focuses on the basic user process, […]

Mobile App Adoption & Engagement Best Practices

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]