Recently, I delivered several presentations to some super-participatory and engaged audiences. Interestingly, Twitter continues to evade even some of the more active social media enthusiasts. Many eschew Twitter because they don’t understand the special language associated with Twitter: hashtags, re-tweet, handles and the like.
Until recently, I wasn’t a big Twitter fan and instead chose to focus more of my time and pursuits on LinkedIn. The more time I spend on Twitter, however, the more and more I like it. Since I’ve actively engaged more in Twitter over the last couple of months, I’ve started following more thought leaders – and more have started following OpenMindWorks in return.
In honor of these fantastic audience members, please consider this your Twitter primer if you’re new to this platform:
Learn from those who know:
Follow industry leaders and brands that interest you and emulate their Tweeting style.
Follow and be followed:
Twitter is boring if you don’t engage with other Tweeters. Start following brands or topics of interest to you and you’ll find that they may follow you in return.
Love your links:
Twitter is a great way to share stories and articles via the internet. Twitter, however, limits your published message to fewer than 140 characters. Many links are so long that they’ll eat up all of your 140 message characters. Check out free websites like Bitly and Owly to shorten your links. These sites offer other interesting and valuable services as well.
As I already mentioned, I have been getting a lot more out of Twitter since I began actively engaging with other Tweeters.
For information, updates and commentary on social media, follow us @OpenMindWorks_