Fourteen Tips for Promoting Your Blog

Recently I wrote a blog on Do’s and Don’ts – or rather, Shoulds and Shouldn’ts – for blogs.  So now that you have started your fabulous blog, how should you promote it?  Here are some ways to share your blog with interested readers:

  1. If you have your own website, add an RSS Feed subscription button.
  2. Include a link to your blog on your business cards and in your email signature.
  3. Publish the link to your blog in appropriate Groups on LinkedIn.
  4. Display the link in your LinkedIn status update.
  5. Promote your blog in your newsletter.
  6. Ask vertical organizations to link to your blog.  So if your blog is devoted to local events, ask the local newspaper to include a link to your blog on their website.
  7. List your blog on blog directories like Technorati or Blogorama
  8. If you have a Twitter account, Tweet the link to your followers.
  9. Publish the link on your Facebook page.
  10. Ensure that your blog is SEO (search engine optimization) friendly.
  11. Seek reciprocity.  If you plug a business, a person, product or service, ask the recipient of your plug to re-post your blog and to help you promote it via their social media channels.
  12. Write a guest blog for another site.
  13. Comment on other peoples’ blogs.  This will help raise your SEO results.
  14. Post as often as you can.  The more you write, the higher the SEO results you’ll achieve.  This will make you – and your blog – easier for interested readers to find.


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