Recently I received a phone call from a friend who hadn’t spent much time on LinkedIn recently. He sought some advice on how to become more engaged without spending hours upon hours on the professional networking site.
I hope that the advice I gave him was helpful and that it may be helpful to you as well. If you haven’t spent much time there, why not get started now? Here are some relatively painless steps to re-engaging on LinkedIn:
- Update your profile. I try to review and update my profile at least one a quarter.
- Build connections. The power of LinkedIn is in the networking that takes place between connections and like-minded individuals. If you haven’t been particularly active on or are new to LinkedIn, look at using the built-in tools under “Network” on the horizontal navigation bar. Click on “Add Connections” and follow the on-screen instructions. LinkedIn compares the email addresses it finds in your email accounts and matches them with the addresses that people use to establish their profiles and to login. It certainly isn’t a perfect science, but it may prove helpful to those who are looking to build their networks.
- Get busy. Try to spend at least 30 minutes each week on LinkedIn: add connections, participate in Group discussions, comment on an article.
- Gain face time. A lot of LinkedIn success – and social media success, for that matter – results from visibility. Post a status update telling connections about your latest project or accomplishment! If you write a blog, post your most recent blog link so that connections know more about your current activities. The optimum time to post is in the morning, before the work day begins.
- Reconnect. LinkedIn is all about relationships and maintaining contact with people you know or whom you’d like to know better. Reach out and re-establish contact with your connections. Congratulate them on a new job or a promotion and learn about what they’ve been up to since you last connected. You never know if a business opportunity may result from your outreach efforts!
The more time you spend on LinkedIn, the more you’ll gain from it!