Here are some additional guffaws that I see in my travels through the social media landscape:
Links to nowhere: Truth be told, this is one of my biggest social media pet peeves! If a reader clicks on a link, he or she is seeking additional information on a topic, product or service. Frustration ensues when that link results in a dreaded, “The page cannot be displayed” message! Will the reader take those additional and necessary steps to try and find that elusive page or will their search result in a dead end?
TIP: Double-check any links that you include in your social media posts before and after your post is published on your platform. Many marketers now employ URL shorteners to maximize their character usage, especially on platforms like Twitter, which enforces character limits. Find and fix bad links before your readers do.
Pocket posts: Unintentional posts do happen and can result in some unfortunate consequences. An individual whom I followed recently used Periscope for a live event broadcast. These broadcasts enabled me to view and to listen in on the broadcaster’s local environment remotely from the convenience of my laptop.
After the “official” broadcast ended, the Periscope app was not properly closed. Somehow, filming re-engaged without the broadcaster’s knowledge! What ensued was a conversation between two people whose voices I could hear, but whose faces I could not see. While this episode continued for only a few minutes without any lasting effects, this misstep could have resulted in some damaging consequences.
TIP: Once you’ve published (and re-checked) a social media post on your mobile device, close the mobile app.
Incorrect photo tags: I like to tag or acknowledge individuals or organizations when showcasing photographs in social media posts.
TIP: Verify that the names of the people whom you are tagging are correct and be sure to attach the correct Twitter handle to your posts.
Spelling and grammatical errors!
TIP: Read the post once, and then read it again backwards: from the end to the beginning. Tired eyes can sometimes miss subtle mistakes when they are trained to read from left to right. Reading once from right to left will usually highlight a spelling or grammatical error.
Check your retweets to ensure they’re still relevant: Twitter allows account holders to retweet their own prior tweets. I use this tactic with friendly deadline reminder posts, particularly when the previous post resulted in engagement traction (likes, shares, comments, etc.). If readers responded to the first post, it resonated with the audience, making it a solid candidate for a re-tweet.
TIP: Reminder posts often redirect readers to a website. Ensure that the landing page still exists and that all information is up-to-date.
Check the posts on your pages and walls: technology is not perfect, and glitches occur. If your organization relies on an automatic scheduling tool like Hootsuite, for example, ensure that the posts deployed as scheduled: a simple sleight of hand may result in an error. A few minutes of additional attention will produce sound and cohesive social media messages.
Have you seen other social media guffaws that don’t appear on this list? Comment on them here!