Here are some additional tips for boosting app adoption and engagement rates among attendees:
- Demo your mobile masterpiece:
Attendees who are reluctant to utilize your fabulous app will appreciate some free technical support, especially if they struggle with or are intimidated by technology. Present a short, complimentary webinar that focuses on the basic user process, from downloads to updates. More sophisticated technology users may appreciate a more involved tutorial that addresses the bells and whistles that the app provides. Ask your mobile app provider if a video tutorial can be incorporated directly into the app. Incorporate visual and social media components in your approach by broadcasting your demo on Facebook Live or on Periscope, a live streaming video mobile app. A help desk located in your registration area will be a welcome rest stop for reluctant mobile app adopters as well.
- Incentivize your end user:
People respond to different stimuli and are sometimes motivated by competition, challenges or prizes. Which creative concepts can you employ to engage those who download your mobile app? For example, some mobile apps contain the necessary infrastructure to support games, contests or even quizzes.
- Recruit and employ mobile app ambassadors:
Identify and recruit a small pool of enthusiastic mobile app superusers who are willing to serve as “app ambassadors.” Look to committee chairs and other volunteer leaders during your search. Their passion for your organization and interest in the technology can help to engage late adopters. Messages from a peer or a mentor should supplement your outreach efforts to engage reluctant users.
The timeless adage holds, “If at first you don’t succeed, try, try again.” Mobile apps represent a direct and unique path for organizations to connect with their event attendees. Equally important, however, is the ability of a mobile app to connect attendees with their peers, sponsors and exhibitors, and with potential opportunities.
While improving mobile app adoption and engagement rates can be challenging, it need not be a permanent roadblock. Collect formal and informal feedback from your attendees and stakeholders on your mobile app’s successes as well as areas that might need some improvement. Technology changes rapidly, and new advances will increase your mobile app’s value to attendees in the future. One of our greatest responsibilities as planners is to deliver engaging and meaningful events to our meeting attendees. A comprehensive and powerful mobile event app can contribute significantly to that effort. Boosting attendee adoption rates is just the icing on the cake.