Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement became ubiquitous in regular discourse.  Terms such as likes, shares and retweets became the hallmarks of a social media campaign’s success – or failure.

Since then, information on social media appears all over the web, and the sheer volume of data can be overwhelming for some.  Recently, I started following Boston-based Skyword and subscribing to their weekly e-newsletter, The Content Standard.  I subscribe to a handful of weekly e-newsletters, mostly to keep the chaos in my inbox to a minimum.  While I don’t always read each article, I do look forward to reading it each week and have learned that it provides reliable and helpful information for social marketers.

Enter a late-April and prescient article written by Christine Warner titled, “10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy).”  I have read this article:  several times now.  Without giving too much away (because I want you to read the article), Warner reveals some rather astonishing social media statistics.  This properly-sourced article also provides important and current statistics on network popularity, mobile app versus mobile web browser user activity, and many more.

Use this opportunity to review your current social strategy.  Skyword has done the legwork for you by rounding up these useful bits of information and loading them in one location.  This is time well spent for all social media marketers.

Click here to read the entire article.

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