Many folks continue to dismiss Google+, namely because it doesn’t have the same visibility – or notoriety – as Facebook, LinkedIn and Twitter. Yesterday I delivered a webinar for Meetingjobs titled, “What’s the Google+ Fuss About?”
A common misconception about Google+ is that the platform hasn’t garnered the same critical mass audience as other better-known social media platforms. As of January 2013, however, Google+ had 525 million members, nearly double the current number of LinkedIn users and just as many as Twitter.
So why are millions of people into Google+? Here are some facts about Google+ that you should consider:
Google’s mission is to “Organize the world’s information and make it universally accessible and useful.” As a behemoth of a search engine, Google continues to live up to its credo by investing in its product line. Just one of those products is Google+. This continued reinvestment makes Google+ a robust platform that is more than able to compete with its contemporaries.
Google owns YouTube, which makes integration with Google+ seamless. Uploading videos to and viewing them from YouTube is seamless, neat and tidy.
An exclusive Google+ feature, Hangouts enable up to 10 participants to collaborate on a video chat for free. Import documents from Google Drive (where you can store large quantities of a variety of documents for free) and collaborate in real-time. Watch YouTube videos simultaneously as well!
Google+’s contact management system is comprised of circles: an easy way to group your contacts based on how you relate to them. Contacts can be grouped as friends, family and acquaintances so that you don’t have to share the photos of last weekend’s family reunion with your colleagues.
Postings on Google+ achieve greater visibility and search engine optimization – on Google!
Robust Company Pages:
LinkedIn Company Pages are somewhat inflexible and present limited creative opportunities for entrepreneurs and small companies. Google+ Company Pages integrate seamlessly with YouTube and achieve better Google SEO results than Facebook brand pages.
Coming soon: more on Google+ Hangouts for event collaboration and promotion!