Socialnomics, by Erik Qualman: A Social Media Book Review

I was first introduced to the concept of Socialnomics, developed by Erik Qualman, during the autumn of 2009 when I was conducting research for an upcoming presentation.  The presentation, my first to my global meeting and hospitality industry peers on this scale, was scheduled to be delivered at the PCMA (Professional Convention Management Association) Annual Meeting in January 2010.  My then current employer was very active in social media and I developed and presented case studies detailing how we used it to promote our brand and its events.

Enter Socialnomics and its founder, Erik Qualman, whose website provided a wealth of information on how social media is used and more importantly – what its effects are on society.  Eric has produced some compelling videos on social media that reside on his website.  I reached out to Erik and he generously granted me permission to use his video as part of my presentation.  I picked up a copy of his book, also titled Socialnomics, and finally read it last week.

Qualman cites a myriad of examples demonstrating compelling reasons for using social media.  In fact, the subtitle for his book is, “how social media transforms the way we live and do business.”  The book examines social media successes and failures that we can all learn from and apply to our own programs.  It’s easy-to-read and conversational tone makes it an informative, enjoyable and quick read.  Included at the end of each chapter is a very helpful recap of key points; if you somehow missed one while reading the chapter, you’re reminded of it here.  Two additional sections at the conclusion of the book include a “Social Media Rolodex and Resources” chapter in addition to a chapter titled, “Other Insights and FAQ’s.”

This is a great read for those who are reluctant to participate in or fail to see the value of social media.  While I’m not much of a believer in regrets, I wish I had read the book sooner.  Since it’s first publication in 2009, many aspects of social media have already evolved.  Fortunately a revised and updated version of the book is available and even more up-to-date information appears on the website:

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