Recently I was consulting for a client who was dissatisfied with his LinkedIn company page. LinkedIn recently “improved” its company pages by adding some new features. In my opinion, these new features have made company pages in inflexible, far from intuitive and frankly unsuitable for consultancies. Companies are forced to choose from a series of rigid categories which don’t suit the companies’ products or services. LinkedIn, however, likes neat and tidy packages and in this economy one size certainly does not fit all.
After several different stabs at reconfiguring the company page, the client decided to take the page down. Individuals, even when they own the company, cannot remove a company page from LinkedIn. Company page owners must contact LinkedIn and request that the page be removed. The other caveat is that if more than five employees – current or past – name the company in their profile, LinkedIn will not remove the page. Interestingly enough, the company brand and page becomes the property of the employees.
Unfortunately this client had more than five employees tied to the company page. What’s particularly notable in this case is that two of said employees were, in fact, spammers. The client’s business is U.S.-centric; these spammers – one of whom even had several connections but no profiles to speak of – resided in France and Morocco. One can presume that these spammers were making hay and more likely trouble on LinkedIn while appearing to be employed by my client. Unless we had gone through this exercise with the company page, I don’t see how we would have otherwise learned that these spammers existed.
We contacted LinkedIn immediately and notified them of the spammers profile pages. To LinkedIn’s credit, they removed the spammers’ profile pages in less than 24 hours. The company page was also removed within 24 hours of our request, although the few updates we initially posted remained for several more days. If you have a company page, I encourage you to monitor it frequently to ensure that spammers don’t hop on your brand’s coattails.