Tag Archives for advertising

Part II: Emerging Social Networks

Here are some of the emerging networks to watch: TikTok is a mobile app that you can find wherever you download applications for your mobile device.  Vine, a similar mobile app that disappeared several years ago, offered the same concept to users who could record and publish short videos.  Facebook recently and quietly launched a similar competitive platform […]

Emerging Social Networks: Part I

Facebook, Instagram, LinkedIn and Twitter have become part of our daily vernacular.  Many of us consume our news – fact or fiction – from a social media platform.  In fact, most televised news programs refer to social media in some form at least once during the broadcast.  Programs and support groups have been developed to address and cure […]

Tips for Incorporating Influencer Marketing in Your Social Strategy

Influencers are not new to the social media landscape.  On the contrary, some influencers were early adopters of fledging social marketing platforms whose personal brand audiences grew along with the sites they frequented.  Other influencers catapulted to social media stardom as their celebrity – or notoriety – expanded and attracted greater attention, sometimes to the tune of […]

Where for Art Thou, LinkedIn?

I was an early LinkedIn adopter.  A professional acquaintance sent me an invitation to connect shortly after the platform hit the Internet.  As I contemplated the invitation from this site of which I’d never heard, my initial cranky response was, “I don’t have time for this.” Fortunately, I set my crankiness aside, and put my […]