Tag Archives for association

Strategies for Assessing Emerging Social Networks: Part I

It’s difficult not to notice the growing contribution that social media continues to make to the global cultural fabric. Watch any evening news program and reference to social media or a specific network will be made in relation to a current event at least once. The major platforms – Facebook, Twitter and LinkedIn – experienced […]

Hallmarks of a Successful Social Media Presence

Last week, I received an inquiry about the ingredients for a successful social media program.  What, precisely, makes a Facebook page, a Twitter feed or a LinkedIn group a real homerun for a product or organization?  How do you measure the value of your program? A variety of elements contribute to a flourishing social media […]