Tag Archives for attendees

More Mobile Event App Adoption and Engagement Best Practices

Here are some additional tips for boosting app adoption and engagement rates among attendees: Demo your mobile masterpiece: Attendees who are reluctant to utilize your fabulous app will appreciate some free technical support, especially if they struggle with or are intimidated by technology.  Present a short, complimentary webinar that focuses on the basic user process, […]

Mobile App Adoption & Engagement Best Practices

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

Irma and the Eye of the Storm: Lessons Learned From a Force Majeure Event

I’ve planned meetings for nearly twenty years.  In a previous job, I rescheduled a meeting because of an approaching hurricane.  The meeting wasn’t in the hurricane belt, but the storm would have disrupted enough flights to limit attendance.  The following year, I helped another group move a meeting that was scheduled to take place just […]

Mobile Event App Engagement Best Practices

Here are some strategies to maximize your attendees’ mobile app engagement: Message early and often: Most event professionals would not rely on one advertisement or one email or social media post to promote their upcoming event.  Your company likely employs a variety of communication vehicles – email, direct mail, digital and print advertisements, and social […]

Mobile Event App Adoption and Engagement Considerations

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

What Did the Pokémon GO Craze Mean for Meetings?

Did you get up and go this past summer:  did you play “Pokémon GO,” a location-based mobile reality game?  Even if you didn’t partake in the Pokémon GO craze, you likely heard about its mesmerizing effects in the media.  This extremely popular free mobile game has been credited with dramatic weight loss in some participants […]

How Can Your Organization Employ Social Storytelling to Engage Attendees?

How can your organization employ social storytelling to engage attendees?  Here are some strategies to consider: Components of a story. A well-told story is not a “data dump” of facts or ideas that leave audience members to their own devices to interpret the outcome or message. Stories all have a beginning, middle and end, so […]

Staffing for Your Digital Needs: Part II

Here are some considerations to bear in mind when assessing your social media staffing needs: In-house versus outsourcing. Does your organization have the staff, in terms of quantity and skill set, to effectively execute a deliberate year-round social media program? Does your organization hold a presence on and cross-post to multiple social media platforms? Interns […]

The Media Wall: Strategies, Opportunities, and Limitations: Part II

If your organization is considering using a social media wall at its next meeting, consider the following opportunities, limitations and parting words of caution and encouragement:  Opportunities Feature event sponsors: Sponsors are always looking for additional ROI.  Feature and thank your event sponsors on your social media wall.  Show organizers can display a photo montage […]