Tag Archives for blog

Jump Start Your LinkedIn Engagement

I received a phone call from a friend who hadn’t spent much time on LinkedIn recently.  The friend sought some advice on how to become more engaged without spending endless hours on the professional networking site. If you haven’t spent much time there, why not get started now?  Here are some relatively painless steps to […]

Mobile App Adoption & Engagement Best Practices

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

My Top Ten Meeting Planner List

Recently I was asked for a list of tips/tricks that help me every day as a meeting planner:  both personally and professionally.  Putting this list together was fun, but it was also a challenge, and not in a way that one might think.  Finding ten things that I do daily – and are suitable for […]

Blogging Best Practices for Your Brand and Your Event

Social media communities such as Twitter, Facebook and LinkedIn foster discussions between individuals with similar interests who want to share opinions, meet new acquaintances and even learn something new.  Brands also use these channels to connect with clients and prospective customers.  Companies that want to reach their audience via social media, however, are often stymied […]

Strategies for Assessing Emerging Social Networks: Part II

All social media platforms started out as emerging networks: some have grown faster than others in recent years. Here’s a look at some of the leading emerging social networks in 2015: Snapchat:  A mobile app, Snapchat enables users to share photos, videos and texts at no charge. What differentiates Snapchat from other visually oriented social […]

Jump Start Your LinkedIn Engagement

Recently I received a phone call from a friend who hadn’t spent much time on LinkedIn recently.  He sought some advice on how to become more engaged without spending hours upon hours on the professional networking site. I hope that the advice I gave him was helpful and that it may be helpful to you […]

Tips for Launching a Content Marketing Program

If you’re unsure of where to begin with a content marketing program, here are a few tips: Start a blog now: Every organization has a message and each should have a blog to deliver and reinforce that brand message.  Blogs are top content marketing contenders, enabling event marketers to reach interested audiences – and prospective […]

Fourteen Tips for Promoting Your Blog

Recently I wrote a blog on Do’s and Don’ts – or rather, Shoulds and Shouldn’ts – for blogs.  So now that you have started your fabulous blog, how should you promote it?  Here are some ways to share your blog with interested readers: If you have your own website, add an RSS Feed subscription button. […]

Shoulds and Shouldn’ts for Your Blog

Yes, your blog. I have prepared and delivered some recent presentations on blogs and more importantly, on how valuable they can be as a marketing tool.  Anyone can have a blog and a variety of free tools like WordPress are available to help aspiring bloggers write their way to success. Yesterday I met a friend for […]

Six Reasons Why You Need a Blog

I have been privileged to deliver a number of presentations to the hospitality community this year.  Many of those presentations have addressed marketing, social media and branding.  During several presentations, I’ve expounded on the many reasons today’s professionals should have a blog.  Shouldn’t you have a blog too? I can feel you cringing from here!  […]