I received a phone call from a friend who hadn’t spent much time on LinkedIn recently. The friend sought some advice on how to become more engaged without spending endless hours on the professional networking site. If you haven’t spent much time there, why not get started now? Here are some relatively painless steps to […]
Recently I was asked for a list of tips/tricks that help me every day as a meeting planner: both personally and professionally. Putting this list together was fun, but it was also a challenge, and not in a way that one might think. Finding ten things that I do daily – and are suitable for […]
Social media communities such as Twitter, Facebook and LinkedIn foster discussions between individuals with similar interests who want to share opinions, meet new acquaintances and even learn something new. Brands also use these channels to connect with clients and prospective customers. Companies that want to reach their audience via social media, however, are often stymied […]
All social media platforms started out as emerging networks: some have grown faster than others in recent years. Here’s a look at some of the leading emerging social networks in 2015: Snapchat: A mobile app, Snapchat enables users to share photos, videos and texts at no charge. What differentiates Snapchat from other visually oriented social […]
Recently I received a phone call from a friend who hadn’t spent much time on LinkedIn recently. He sought some advice on how to become more engaged without spending hours upon hours on the professional networking site. I hope that the advice I gave him was helpful and that it may be helpful to you […]
If you’re unsure of where to begin with a content marketing program, here are a few tips: Start a blog now: Every organization has a message and each should have a blog to deliver and reinforce that brand message. Blogs are top content marketing contenders, enabling event marketers to reach interested audiences – and prospective […]
Recently I wrote a blog on Do’s and Don’ts – or rather, Shoulds and Shouldn’ts – for blogs. So now that you have started your fabulous blog, how should you promote it? Here are some ways to share your blog with interested readers: If you have your own website, add an RSS Feed subscription button. […]
Yes, your blog. I have prepared and delivered some recent presentations on blogs and more importantly, on how valuable they can be as a marketing tool. Anyone can have a blog and a variety of free tools like WordPress are available to help aspiring bloggers write their way to success. Yesterday I met a friend for […]
I have been privileged to deliver a number of presentations to the hospitality community this year. Many of those presentations have addressed marketing, social media and branding. During several presentations, I’ve expounded on the many reasons today’s professionals should have a blog. Shouldn’t you have a blog too? I can feel you cringing from here! […]
