Tag Archives for brand

Tips for Incorporating Influencer Marketing in Your Social Strategy

Influencers are not new to the social media landscape.  On the contrary, some influencers were early adopters of fledging social marketing platforms whose personal brand audiences grew along with the sites they frequented.  Other influencers catapulted to social media stardom as their celebrity – or notoriety – expanded and attracted greater attention, sometimes to the tune of […]

Hiring Out: Social Media Consultant Pros and Cons

Like most important strategic decisions, there are pros and cons to retaining and outsourcing the management of your social media program.  Here are several to consider: Social Media expertise:  Unless you’re the part- or full-time social media manager for your organization, you’re likely not as up-to-date on today’s trends as you need to be.  You may choose to […]

Social Media Trends to Watch for in 2017: Part II

Here’s a continuation of our last blog on social media trends for 2017: Dependence on mobile technology: Free and reliable wireless internet access is becoming more widely available, especially in the meetings and hospitality industry.  Mobile technology continues to advance and the most popular social media channels are adapting to that demand.  Expect social networks […]

Blogging Best Practices for Your Brand and Your Event

Social media communities such as Twitter, Facebook and LinkedIn foster discussions between individuals with similar interests who want to share opinions, meet new acquaintances and even learn something new.  Brands also use these channels to connect with clients and prospective customers.  Companies that want to reach their audience via social media, however, are often stymied […]

Social Storytelling Builds Community

Meeting planners and hospitality industry professionals tend to be a social, conversational and, yes, hospitable group of individuals. No surprise there. Most of us who are in this profession enjoy the company of others and appreciate situations and settings where we can converse with not only like-minded people, but those who hold divergent opinions. Attend […]

Staffing for Your Digital Needs: Part I

Planning for a well-organized and successful meeting begins months and often years in advance. All this work doesn’t happen in a vacuum:  Staying on top of every detail and ensuring that our supplier partners execute their tasks are chief among the planner’s objectives, whose goal is to execute a top-notch meeting. In many respects, the […]

Tips for Launching a Content Marketing Program

If you’re unsure of where to begin with a content marketing program, here are a few tips: Start a blog now: Every organization has a message and each should have a blog to deliver and reinforce that brand message.  Blogs are top content marketing contenders, enabling event marketers to reach interested audiences – and prospective […]

Why Content Is King in 2014

Since traditional marketing vehicles have lost traction in recent years, event marketers have been forced to reconsider their options for attracting attendees to their events.  Email open rates are often hit-or-miss propositions, direct mail expenses are on the rise and telemarketing campaigns sometimes fall victim to the voicemail delete button.  Social media marketing is one […]

Leadership Brand Damage Control

Recently Dawn Penfold, CMP, of Meetingjobs and I delivered two presentations on leadership and personal branding to members of the Carolinas Chapter of MPI.  This was a very energetic and engaged group and frankly, one of the most interesting audiences that I have delivered a presentation to. You likely have a strategy for marketing your […]

Shoulds and Shouldn’ts for Your Blog

Yes, your blog. I have prepared and delivered some recent presentations on blogs and more importantly, on how valuable they can be as a marketing tool.  Anyone can have a blog and a variety of free tools like WordPress are available to help aspiring bloggers write their way to success. Yesterday I met a friend for […]