Tag Archives for consumers

More 2020 Social Media Trends to Watch

Here are some more trends we’re watching this year: Customer Service Amps Up:  Several acquaintances have established Twitter accounts with the express purpose of reaching out to brands to voice their complaints.  They don’t utilize Twitter to connect with fellow users or to research topics of interest or to follow trends:  they use it solely to command the […]

Social Gone Stale:  Tips for Refreshing Content

Habits are often difficult to break, especially when they’re comfortable and continue to yield modest results.  From time to time, we find ourselves in professional or personal ruts where our reserves of inspiration are running on empty.  Social media and content marketing strategies are no different!  While the “rinse and repeat” approach works well in […]