Tag Archives for content

Social Media Trends for 2019

Today’s competitive social media landscape will continue to drive technological innovation.  Many recent social media trends will gain even greater traction in 2019.  Here’s a short roundup of what to anticipate: Greater scrutiny into how social networks collect, use and share dataData breaches and other privacy lapses will drive governments and consumers to demand greater transparency from […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

Where for Art Thou, LinkedIn?

I was an early LinkedIn adopter.  A professional acquaintance sent me an invitation to connect shortly after the platform hit the Internet.  As I contemplated the invitation from this site of which I’d never heard, my initial cranky response was, “I don’t have time for this.” Fortunately, I set my crankiness aside, and put my […]

Demystifying Social Video for Meetings: Part II

Whichever platform you choose to employ during your next meeting, follow these best practices: Lead with your platform of strength: New to social broadcasting? Launch your live streaming efforts on one platform at a time. If the majority of your social media followers are on Twitter, for example, begin with some short broadcasts on Periscope, […]

Blogging Best Practices for Your Brand and Your Event

Social media communities such as Twitter, Facebook and LinkedIn foster discussions between individuals with similar interests who want to share opinions, meet new acquaintances and even learn something new.  Brands also use these channels to connect with clients and prospective customers.  Companies that want to reach their audience via social media, however, are often stymied […]

Social Media Publishing Platforms: Part II

Now where were we? Reddit. While perhaps not as well known as other social media websites, Reddit is actually one of the more established ones. Founded in 2005, Reddit users can submit and share content, photos and links.  These same community members can, in turn, rate, share and comment on submitted content. Traction on Reddit […]

Social Media Publishing Platforms

The phrase “We don’t know who we don’t know” has likely crossed the lips of many marketers more than once. Social media publishing platforms have the power to connect brands with their current customers and foster new relationships with prospects – simply, quickly and efficiently. As popular and less-recognized social media sites continue to evolve, […]

Staffing for Your Digital Needs: Part II

Here are some considerations to bear in mind when assessing your social media staffing needs: In-house versus outsourcing. Does your organization have the staff, in terms of quantity and skill set, to effectively execute a deliberate year-round social media program? Does your organization hold a presence on and cross-post to multiple social media platforms? Interns […]

Staffing for Your Digital Needs: Part I

Planning for a well-organized and successful meeting begins months and often years in advance. All this work doesn’t happen in a vacuum:  Staying on top of every detail and ensuring that our supplier partners execute their tasks are chief among the planner’s objectives, whose goal is to execute a top-notch meeting. In many respects, the […]

The Media Wall: Strategies, Opportunities, and Limitations: Part I

Your number of social media followers has increased, your user engagement is up and your content messaging is on track:  what’s next?  How can planners better integrate social media into meeting activities while they are taking place?  Perhaps you need to build greater interest in and foot traffic on your tradeshow floor:  how will you […]