Tag Archives for convention

Common and Avoidable Social Media Guffaws

Social media marketers take different approaches to crafting their posts.  Many writers draw inspiration from the proverbial page and create their posts spontaneously.  These messages often result in interesting, timely and innovative posts.  In other instances, those who write social media posts prepare their text well in advance of the intended deploy date.  I have […]

Using Hashtags for Events

The Spring tradeshow season is a busy one, only surpassed by the Fall tradeshow season. I am celebrating 20 years (!) in the event management business this year: six years as a tradeshow manager in the publishing industry and 14 years of producing the convention itself. Over the years, I have learned not to even […]