Tag Archives for engage

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

Why Content Is King in 2014

Since traditional marketing vehicles have lost traction in recent years, event marketers have been forced to reconsider their options for attracting attendees to their events.  Email open rates are often hit-or-miss propositions, direct mail expenses are on the rise and telemarketing campaigns sometimes fall victim to the voicemail delete button.  Social media marketing is one […]