Google+ was launched in 2011 amidst a competitive social media landscape already occupied by Facebook, LinkedIn and Twitter. These “big three” networks quickly found solid footing and grew exponentially in short order. Part of their success was due to the fact that they quickly identified their niche market, encountered little competition, tended that space with care, and […]
If you find yourself or your brand being trolled, consider the following tips: It’s not you, it’s them: While razor-sharp comments that land on your social feed may feel like a personal attack, don’t take their comments personally. Internet trolls comport themselves much like bullies: they seek attention, smack of negativity, and derive a perceived sense of authority […]
When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers. Instead, we made it up as we went along. Data that helped demonstrate ROI to the C-Suite was non-existent. But as time passed and more platforms appeared to an eager audience, keywords like engagement […]
Social media networks continue to evolve and to compete for viewer attention and advertising revenue. Visually-oriented networks, such as Pinterest and Instagram, rely exclusively on the sharing of images. Earlier this year, Instagram announced on its website that subscribers can upload videos of up to 60 seconds in duration: the previous time limit was 15 […]
Here are some considerations to bear in mind when assessing your social media staffing needs: In-house versus outsourcing. Does your organization have the staff, in terms of quantity and skill set, to effectively execute a deliberate year-round social media program? Does your organization hold a presence on and cross-post to multiple social media platforms? Interns […]
Your number of social media followers has increased, your user engagement is up and your content messaging is on track: what’s next? How can planners better integrate social media into meeting activities while they are taking place? Perhaps you need to build greater interest in and foot traffic on your tradeshow floor: how will you […]
It’s difficult not to notice the growing contribution that social media continues to make to the global cultural fabric. Watch any evening news program and reference to social media or a specific network will be made in relation to a current event at least once. The major platforms – Facebook, Twitter and LinkedIn – experienced […]
Recently I received a phone call from a friend who hadn’t spent much time on LinkedIn recently. He sought some advice on how to become more engaged without spending hours upon hours on the professional networking site. I hope that the advice I gave him was helpful and that it may be helpful to you […]
If you’re unsure of where to begin with a content marketing program, here are a few tips: Start a blog now: Every organization has a message and each should have a blog to deliver and reinforce that brand message. Blogs are top content marketing contenders, enabling event marketers to reach interested audiences – and prospective […]
