When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers. Instead, we made it up as we went along. Data that helped demonstrate ROI to the C-Suite was non-existent. But as time passed and more platforms appeared to an eager audience, keywords like engagement […]
Social media networks continue to evolve and to compete for viewer attention and advertising revenue. Visually-oriented networks, such as Pinterest and Instagram, rely exclusively on the sharing of images. Earlier this year, Instagram announced on its website that subscribers can upload videos of up to 60 seconds in duration: the previous time limit was 15 […]
Here are some considerations to bear in mind when assessing your social media staffing needs: In-house versus outsourcing. Does your organization have the staff, in terms of quantity and skill set, to effectively execute a deliberate year-round social media program? Does your organization hold a presence on and cross-post to multiple social media platforms? Interns […]
Your number of social media followers has increased, your user engagement is up and your content messaging is on track: what’s next? How can planners better integrate social media into meeting activities while they are taking place? Perhaps you need to build greater interest in and foot traffic on your tradeshow floor: how will you […]
It’s difficult not to notice the growing contribution that social media continues to make to the global cultural fabric. Watch any evening news program and reference to social media or a specific network will be made in relation to a current event at least once. The major platforms – Facebook, Twitter and LinkedIn – experienced […]
Recently I received a phone call from a friend who hadn’t spent much time on LinkedIn recently. He sought some advice on how to become more engaged without spending hours upon hours on the professional networking site. I hope that the advice I gave him was helpful and that it may be helpful to you […]
If you’re unsure of where to begin with a content marketing program, here are a few tips: Start a blog now: Every organization has a message and each should have a blog to deliver and reinforce that brand message. Blogs are top content marketing contenders, enabling event marketers to reach interested audiences – and prospective […]
Since traditional marketing vehicles have lost traction in recent years, event marketers have been forced to reconsider their options for attracting attendees to their events. Email open rates are often hit-or-miss propositions, direct mail expenses are on the rise and telemarketing campaigns sometimes fall victim to the voicemail delete button. Social media marketing is one […]
Last week, I received an inquiry about the ingredients for a successful social media program. What, precisely, makes a Facebook page, a Twitter feed or a LinkedIn group a real homerun for a product or organization? How do you measure the value of your program? A variety of elements contribute to a flourishing social media […]
