Tag Archives for event

Anatomy of a Viral Social Media Campaign

Marketing professionals are always seeking new and innovative ways to reach their target audience, and event marketers are no different:  we strive to retain prior attendees while attracting new delegates to our programs.  As consumers, we are regularly assaulted by a barrage of messages competing for our attention.  Some initiatives are more successful than others, and marketers are […]

Common and Avoidable Social Media Guffaws

Social media marketers take different approaches to crafting their posts.  Many writers draw inspiration from the proverbial page and create their posts spontaneously.  These messages often result in interesting, timely and innovative posts.  In other instances, those who write social media posts prepare their text well in advance of the intended deploy date.  I have […]

More Mobile Event App Adoption and Engagement Best Practices

Here are some additional tips for boosting app adoption and engagement rates among attendees: Demo your mobile masterpiece: Attendees who are reluctant to utilize your fabulous app will appreciate some free technical support, especially if they struggle with or are intimidated by technology.  Present a short, complimentary webinar that focuses on the basic user process, […]

Mobile App Adoption & Engagement Best Practices

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

What Does Snapchat Mean for Meetings? 

As with any social networking mobile app or site, event marketers must know their audience.  Different social sites appeal to different people, and few consumers actively engage in all social media platforms.  Snapchat hasn’t yet garnered the same following as other more entrenched social media platforms like Facebook, Instagram and Twitter.  The platform is very […]

Irma and the Eye of the Storm: Lessons Learned From a Force Majeure Event

I’ve planned meetings for nearly twenty years.  In a previous job, I rescheduled a meeting because of an approaching hurricane.  The meeting wasn’t in the hurricane belt, but the storm would have disrupted enough flights to limit attendance.  The following year, I helped another group move a meeting that was scheduled to take place just […]

Mobile Event App Engagement Best Practices

Here are some strategies to maximize your attendees’ mobile app engagement: Message early and often: Most event professionals would not rely on one advertisement or one email or social media post to promote their upcoming event.  Your company likely employs a variety of communication vehicles – email, direct mail, digital and print advertisements, and social […]

Mobile Event App Adoption and Engagement Considerations

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

How Can Your Organization Employ Social Storytelling to Engage Attendees?

How can your organization employ social storytelling to engage attendees?  Here are some strategies to consider: Components of a story. A well-told story is not a “data dump” of facts or ideas that leave audience members to their own devices to interpret the outcome or message. Stories all have a beginning, middle and end, so […]