Tag Archives for events

Meetings and Google+: More Similar Than You Think?

As I pondered Google+ in preparation for the writing of this series, I was struck by the parallels between Google+ – its triumphs and tribulations – and meetings and events.  Here are several correlations that I found:  In the early days of my more active participation on Google+, I vividly remember being struck by how graphically […]

The Demise of Google+

Google+ was launched in 2011 amidst a competitive social media landscape already occupied by Facebook, LinkedIn and Twitter.  These “big three” networks quickly found solid footing and grew exponentially in short order.  Part of their success was due to the fact that they quickly identified their niche market, encountered little competition, tended that space with care, and […]

Social Media Trends for 2019

Today’s competitive social media landscape will continue to drive technological innovation.  Many recent social media trends will gain even greater traction in 2019.  Here’s a short roundup of what to anticipate: Greater scrutiny into how social networks collect, use and share dataData breaches and other privacy lapses will drive governments and consumers to demand greater transparency from […]

Tips for Managing the Digital Media Budget

Here are some tips to bear in mind as you strive to stay current with technology, deliver value to your attendees and keep your budget in perspective: Be clear on budget expectations: Digital media budgets are comprised of several components and depending on a variety of factors from your customer’s profile to your budget, your […]

Managing the Digital Media Budget

Mobile technology has managed to invade nearly every corner of our lives.  Many of us express wonder about how we ever conducted our professional lives without our smartphones and tablets.  Events are evolving into an age where moderators now ask the audience to leave their portable electronic devices on – instead of turning them off. […]