Tag Archives for Facebook Live

Part II: Emerging Social Networks

Here are some of the emerging networks to watch: TikTok is a mobile app that you can find wherever you download applications for your mobile device.  Vine, a similar mobile app that disappeared several years ago, offered the same concept to users who could record and publish short videos.  Facebook recently and quietly launched a similar competitive platform […]

The Demise of Google+

Google+ was launched in 2011 amidst a competitive social media landscape already occupied by Facebook, LinkedIn and Twitter.  These “big three” networks quickly found solid footing and grew exponentially in short order.  Part of their success was due to the fact that they quickly identified their niche market, encountered little competition, tended that space with care, and […]

Social Media Trends for 2019

Today’s competitive social media landscape will continue to drive technological innovation.  Many recent social media trends will gain even greater traction in 2019.  Here’s a short roundup of what to anticipate: Greater scrutiny into how social networks collect, use and share dataData breaches and other privacy lapses will drive governments and consumers to demand greater transparency from […]

More Mobile Event App Adoption and Engagement Best Practices

Here are some additional tips for boosting app adoption and engagement rates among attendees: Demo your mobile masterpiece: Attendees who are reluctant to utilize your fabulous app will appreciate some free technical support, especially if they struggle with or are intimidated by technology.  Present a short, complimentary webinar that focuses on the basic user process, […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

Demystifying Social Video for Meetings: Part II

Whichever platform you choose to employ during your next meeting, follow these best practices: Lead with your platform of strength: New to social broadcasting? Launch your live streaming efforts on one platform at a time. If the majority of your social media followers are on Twitter, for example, begin with some short broadcasts on Periscope, […]

Demystifying Social Video for Meetings

Social media networks continue to evolve and to compete for viewer attention and advertising revenue. Visually-oriented networks, such as Pinterest and Instagram, rely exclusively on the sharing of images. Earlier this year, Instagram announced on its website that subscribers can upload videos of up to 60 seconds in duration: the previous time limit was 15 […]