Tag Archives for Facebook

The Demise of Google+

Google+ was launched in 2011 amidst a competitive social media landscape already occupied by Facebook, LinkedIn and Twitter.  These “big three” networks quickly found solid footing and grew exponentially in short order.  Part of their success was due to the fact that they quickly identified their niche market, encountered little competition, tended that space with care, and […]

Additional Thoughts: Facebook’s Challenging Year

Protecting customer data from external attacks:  Last September, Facebook announced that a weakness in the platform’s code allowed hackers to gain access to the personal information of 50 million Facebook users.  While this is a fractionally small number of Facebook users worldwide, public awareness of data protection is amplified in a climate where large-scale hacks and security […]

A Planner’s Review of a Challenging Year for Facebook

Like other large, successful social media networks, Facebook continues to enhance its existing services and to offer new features.  Last year, however, the company found itself mired in a number of very public scandals.  Facebook’s stock price (Symbol:  FB) hit an all-time high last summer, and yet the world’s largest social media platform continued to be haunted by […]

I Deactivated My Facebook Account

And here’s what happened… After months of contemplation and debate, I deactivated my Facebook page. Like many folks, I’ve tired of the too-many-to-count hacking scandals that have plagued the internet over the past year. Facebook was one of many sites to suffer this sad fate. On a related note, data privacy has become increasingly important […]

Tips for Toppling Trolls

If you find yourself or your brand being trolled, consider the following tips: It’s not you, it’s them:  While razor-sharp comments that land on your social feed may feel like a personal attack, don’t take their comments personally.  Internet trolls comport themselves much like bullies:  they seek attention, smack of negativity, and derive a perceived sense of authority […]

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

What Does Snapchat Mean for Meetings? 

As with any social networking mobile app or site, event marketers must know their audience.  Different social sites appeal to different people, and few consumers actively engage in all social media platforms.  Snapchat hasn’t yet garnered the same following as other more entrenched social media platforms like Facebook, Instagram and Twitter.  The platform is very […]

Mobile Event App Engagement Best Practices

Here are some strategies to maximize your attendees’ mobile app engagement: Message early and often: Most event professionals would not rely on one advertisement or one email or social media post to promote their upcoming event.  Your company likely employs a variety of communication vehicles – email, direct mail, digital and print advertisements, and social […]

Where for Art Thou, LinkedIn?

I was an early LinkedIn adopter.  A professional acquaintance sent me an invitation to connect shortly after the platform hit the Internet.  As I contemplated the invitation from this site of which I’d never heard, my initial cranky response was, “I don’t have time for this.” Fortunately, I set my crankiness aside, and put my […]