Tag Archives for Facebook

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

What Does Snapchat Mean for Meetings? 

As with any social networking mobile app or site, event marketers must know their audience.  Different social sites appeal to different people, and few consumers actively engage in all social media platforms.  Snapchat hasn’t yet garnered the same following as other more entrenched social media platforms like Facebook, Instagram and Twitter.  The platform is very […]

Mobile Event App Engagement Best Practices

Here are some strategies to maximize your attendees’ mobile app engagement: Message early and often: Most event professionals would not rely on one advertisement or one email or social media post to promote their upcoming event.  Your company likely employs a variety of communication vehicles – email, direct mail, digital and print advertisements, and social […]

Where for Art Thou, LinkedIn?

I was an early LinkedIn adopter.  A professional acquaintance sent me an invitation to connect shortly after the platform hit the Internet.  As I contemplated the invitation from this site of which I’d never heard, my initial cranky response was, “I don’t have time for this.” Fortunately, I set my crankiness aside, and put my […]

Social Media Trends to Watch for in 2017: Part II

Here’s a continuation of our last blog on social media trends for 2017: Dependence on mobile technology: Free and reliable wireless internet access is becoming more widely available, especially in the meetings and hospitality industry.  Mobile technology continues to advance and the most popular social media channels are adapting to that demand.  Expect social networks […]

Social Media Trends to Watch for in 2017

What does the future hold for social media platforms and enthusiasts?  At the beginning of this decade, many seasoned marketers labeled the limited field of fledgling social networking websites such as Facebook, Twitter and LinkedIn as passing fads that were not to be taken seriously.  More recent additions to the social media scene – Instagram, […]

What Did the Pokémon GO Craze Mean for Meetings?

Did you get up and go this past summer:  did you play “Pokémon GO,” a location-based mobile reality game?  Even if you didn’t partake in the Pokémon GO craze, you likely heard about its mesmerizing effects in the media.  This extremely popular free mobile game has been credited with dramatic weight loss in some participants […]

Demystifying Social Video for Meetings: Part II

Whichever platform you choose to employ during your next meeting, follow these best practices: Lead with your platform of strength: New to social broadcasting? Launch your live streaming efforts on one platform at a time. If the majority of your social media followers are on Twitter, for example, begin with some short broadcasts on Periscope, […]

Demystifying Social Video for Meetings

Social media networks continue to evolve and to compete for viewer attention and advertising revenue. Visually-oriented networks, such as Pinterest and Instagram, rely exclusively on the sharing of images. Earlier this year, Instagram announced on its website that subscribers can upload videos of up to 60 seconds in duration: the previous time limit was 15 […]