Tag Archives for followers

In-House vs. Outsourced Social Media Management: Which Is Right for You?

You’ve established a solid social media presence that conveys information and delivers value to your customers and followers.  In turn, your program delivers a return on investment to your organization.  How do you continue to generate interest in your pages and posts?  Which steps should you take to maintain your competitive position and to keep your offerings current?  And […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

Demystifying Social Video for Meetings: Part II

Whichever platform you choose to employ during your next meeting, follow these best practices: Lead with your platform of strength: New to social broadcasting? Launch your live streaming efforts on one platform at a time. If the majority of your social media followers are on Twitter, for example, begin with some short broadcasts on Periscope, […]

Demystifying Social Video for Meetings

Social media networks continue to evolve and to compete for viewer attention and advertising revenue. Visually-oriented networks, such as Pinterest and Instagram, rely exclusively on the sharing of images. Earlier this year, Instagram announced on its website that subscribers can upload videos of up to 60 seconds in duration: the previous time limit was 15 […]

Staffing for Your Digital Needs: Part I

Planning for a well-organized and successful meeting begins months and often years in advance. All this work doesn’t happen in a vacuum:  Staying on top of every detail and ensuring that our supplier partners execute their tasks are chief among the planner’s objectives, whose goal is to execute a top-notch meeting. In many respects, the […]

Strategies for Assessing Emerging Social Networks: Part I

It’s difficult not to notice the growing contribution that social media continues to make to the global cultural fabric. Watch any evening news program and reference to social media or a specific network will be made in relation to a current event at least once. The major platforms – Facebook, Twitter and LinkedIn – experienced […]

Crowdsourcing Meeting Ideas Using Social Media: Part II

Twitter Use hashtags effectively:  Create a hashtag for your event and refrain from including the current of future year.  Tweet short and specific questions to your followers and always include the event hashtag.  Bear in mind that you have only 140 characters to deliver your message!  Include industry buzzwords that will resonate with your audience […]

Crowdsourcing Meeting Ideas Using Social Media: Part I

Finding opportunities to reinvent your meetings can sometimes be a daunting and onerous task.  Meeting attendees demand even greater value for their registration dollar than ever before.  Meeting professionals must continue to innovate in order to retain loyal returning participants and to attract new attendees to their conferences.  If you work for an organization that […]