Tag Archives for Generation Y

Strategies for Assessing Emerging Social Networks: Part II

All social media platforms started out as emerging networks: some have grown faster than others in recent years. Here’s a look at some of the leading emerging social networks in 2015: Snapchat:  A mobile app, Snapchat enables users to share photos, videos and texts at no charge. What differentiates Snapchat from other visually oriented social […]

Why Social Media Matters

Last week, the Associated Press’s Twitter account was hacked by an experienced rogue group of hackers.  If you’re not familiar with what happened, AP’s Twitter account announced that explosions had erupted at the White House and that President Barack Obama had been injured in the attack.  The Dow Jones Industrial subsequently – although briefly – […]

Social Media Lite: If You Do Nothing Else, Do This

Many folks aren’t active in social media for a variety of reasons:  they’re too busy, they’re overwhelmed, they don’t know where to begin.  A myriad of platforms from Tumblr, to Twitter, Facebook, LinkedIn, Pinterest and Google+ are available:  how and where should a social media newbie begin? Following are some thoughts on where you (you, […]