Tag Archives for hashtag

The Demise of Google+

Google+ was launched in 2011 amidst a competitive social media landscape already occupied by Facebook, LinkedIn and Twitter.  These “big three” networks quickly found solid footing and grew exponentially in short order.  Part of their success was due to the fact that they quickly identified their niche market, encountered little competition, tended that space with care, and […]

Common and Avoidable Social Media Guffaws

Social media marketers take different approaches to crafting their posts.  Many writers draw inspiration from the proverbial page and create their posts spontaneously.  These messages often result in interesting, timely and innovative posts.  In other instances, those who write social media posts prepare their text well in advance of the intended deploy date.  I have […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

Blogging Best Practices for Your Brand and Your Event

Social media communities such as Twitter, Facebook and LinkedIn foster discussions between individuals with similar interests who want to share opinions, meet new acquaintances and even learn something new.  Brands also use these channels to connect with clients and prospective customers.  Companies that want to reach their audience via social media, however, are often stymied […]

Social Media Publishing Platforms: Part II

Now where were we? Reddit. While perhaps not as well known as other social media websites, Reddit is actually one of the more established ones. Founded in 2005, Reddit users can submit and share content, photos and links.  These same community members can, in turn, rate, share and comment on submitted content. Traction on Reddit […]

The Media Wall: Strategies, Opportunities, and Limitations: Part I

Your number of social media followers has increased, your user engagement is up and your content messaging is on track:  what’s next?  How can planners better integrate social media into meeting activities while they are taking place?  Perhaps you need to build greater interest in and foot traffic on your tradeshow floor:  how will you […]

Using Hashtags for Events

The Spring tradeshow season is a busy one, only surpassed by the Fall tradeshow season. I am celebrating 20 years (!) in the event management business this year: six years as a tradeshow manager in the publishing industry and 14 years of producing the convention itself. Over the years, I have learned not to even […]

Getting To Know Google+ for Meetings: Part Deux

The Google+ Business webpage offers a variety of success stories, best practices and resources for marketers.  As Google+ continues to gain market share, Google continues to upgrade and infuse cash into this product.  A redesign for both the desktop and mobile platforms occurred in May 2013, making Google+ even more intuitive and better integrated with […]

Getting To Know Google+ for Meetings: Part One

Some marketers continue to dismiss Google+ because it doesn’t enjoy the same visibility – or notoriety – as some other social media platforms.  A common misconception about Google+ is that the platform hasn’t garnered the same critical mass audience as its better-known contemporaries:  like Facebook, LinkedIn and Twitter.  As of May 2013, however, Google+ had […]

Crowdsourcing Meeting Ideas Using Social Media: Part II

Twitter Use hashtags effectively:  Create a hashtag for your event and refrain from including the current of future year.  Tweet short and specific questions to your followers and always include the event hashtag.  Bear in mind that you have only 140 characters to deliver your message!  Include industry buzzwords that will resonate with your audience […]