Tag Archives for influencers

Tips for Incorporating Influencer Marketing in Your Social Strategy

Influencers are not new to the social media landscape.  On the contrary, some influencers were early adopters of fledging social marketing platforms whose personal brand audiences grew along with the sites they frequented.  Other influencers catapulted to social media stardom as their celebrity – or notoriety – expanded and attracted greater attention, sometimes to the tune of […]

Anatomy of a Viral Social Media Campaign

Marketing professionals are always seeking new and innovative ways to reach their target audience, and event marketers are no different:  we strive to retain prior attendees while attracting new delegates to our programs.  As consumers, we are regularly assaulted by a barrage of messages competing for our attention.  Some initiatives are more successful than others, and marketers are […]