Tag Archives for LinkedIn Group

Adieu, LinkedIn Events

In November 2012, LinkedIn deactivated several of its integrated apps, presumably to devote its efforts elsewhere.  Among the apps that the platform abandoned was the event app.  Event organizers and marketers, including yours truly, used this app to promote events.  In case you’re not familiar with the event app, please know that you didn’t miss […]

Nine Tips for Growing Your LinkedIn Group

When I first launched the Group for the Society of Plastics Engineers in 2008, I made it up as I went along.  LinkedIn really hadn’t taken off yet and Group membership was painfully low – and without some prodding, it languished on for a few months.  It finally occurred to me that I had to […]

LinkedIn FAQs Answered

As the platform continues to evolve and expand, LinkedIn is becoming more complicated.  Unless you spend a considerable amount of time there, it may be difficult to keep up with some of the changes that have occurred, just over the last few months. Here are answers to some of the questions I’ve fielded recently: Q:        […]

Defining the Rules of Engagement: Your Social Media Participation Policy

Many social media pages, feeds and groups have become the “Wild West” of online communication. Caution is sometimes thrown to the window as participants voice their opinions and positions, often with great abandon. How do you manage these activities? Your first line of defense is in the form of offense: a social media participation policy. […]

Social Media Metrics Simplified: Part I

One of the greatest areas of frustration social media marketers face is determining and demonstrating ROI.  A healthy social media program can be time-consuming; executives demand more from their staff than ever before.  Results can be elusive, especially if you aren’t a full-time social media professional.  How will you know if  your initiatives are yielding […]

My Top Ten LinkedIn Pet Peeves

We all have things that rub us the wrong way:  it could be a co-worker’s gum snapping, motorists who don’t use their turn signals or even your significant other’s pet name for you.  Here’s my “Top Ten” list of annoyances on LinkedIn: 10)       Unresponsive Group Managers This includes but is not limited to failing to […]

Dodging Endorsements and Pin the Tail on the Group Manager

Earlier this week during the SPE Thermoforming Conference, I had the opportunity to deliver a presentation on getting the most out of LinkedIn.  Based on a blog that I wrote here several months ago, this presentation honed in on some tips and tricks that many folks don’t know.  At the conclusion of the session, several […]

What’s In a Name?

When it comes to social media:  a lot.  I’ve been harping on the topic of grabbing your or your brand’s name on your platforms of choice lately and with good reason.  Perhaps you think I’m going overboard on this subject, but I’d like to tell you a story – a true story – that better […]