Tag Archives for LinkedIn

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Jump Start Your LinkedIn Engagement

I received a phone call from a friend who hadn’t spent much time on LinkedIn recently.  The friend sought some advice on how to become more engaged without spending endless hours on the professional networking site. If you haven’t spent much time there, why not get started now?  Here are some relatively painless steps to […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

My Top Ten Meeting Planner List

Recently I was asked for a list of tips/tricks that help me every day as a meeting planner:  both personally and professionally.  Putting this list together was fun, but it was also a challenge, and not in a way that one might think.  Finding ten things that I do daily – and are suitable for […]

Where for Art Thou, LinkedIn?

I was an early LinkedIn adopter.  A professional acquaintance sent me an invitation to connect shortly after the platform hit the Internet.  As I contemplated the invitation from this site of which I’d never heard, my initial cranky response was, “I don’t have time for this.” Fortunately, I set my crankiness aside, and put my […]

Social Media Trends to Watch for in 2017: Part II

Here’s a continuation of our last blog on social media trends for 2017: Dependence on mobile technology: Free and reliable wireless internet access is becoming more widely available, especially in the meetings and hospitality industry.  Mobile technology continues to advance and the most popular social media channels are adapting to that demand.  Expect social networks […]

Social Media Trends to Watch for in 2017

What does the future hold for social media platforms and enthusiasts?  At the beginning of this decade, many seasoned marketers labeled the limited field of fledgling social networking websites such as Facebook, Twitter and LinkedIn as passing fads that were not to be taken seriously.  More recent additions to the social media scene – Instagram, […]

What Did the Pokémon GO Craze Mean for Meetings?

Did you get up and go this past summer:  did you play “Pokémon GO,” a location-based mobile reality game?  Even if you didn’t partake in the Pokémon GO craze, you likely heard about its mesmerizing effects in the media.  This extremely popular free mobile game has been credited with dramatic weight loss in some participants […]

Blogging Best Practices for Your Brand and Your Event

Social media communities such as Twitter, Facebook and LinkedIn foster discussions between individuals with similar interests who want to share opinions, meet new acquaintances and even learn something new.  Brands also use these channels to connect with clients and prospective customers.  Companies that want to reach their audience via social media, however, are often stymied […]

Social Media Publishing Platforms

The phrase “We don’t know who we don’t know” has likely crossed the lips of many marketers more than once. Social media publishing platforms have the power to connect brands with their current customers and foster new relationships with prospects – simply, quickly and efficiently. As popular and less-recognized social media sites continue to evolve, […]