Tag Archives for LinkedIn

A Preview of LinkedIn Events

While LinkedIn is anything but a new platform, it is important to note that the launch of a new feature, LinkedIn Events, is now underway. As of this writing, the ability to organize a LinkedIn Event is continually being rolled out to LinkedIn users.  This new feature will present all users with an opportunity to create […]

Part II: Emerging Social Networks

Here are some of the emerging networks to watch: TikTok is a mobile app that you can find wherever you download applications for your mobile device.  Vine, a similar mobile app that disappeared several years ago, offered the same concept to users who could record and publish short videos.  Facebook recently and quietly launched a similar competitive platform […]

Emerging Social Networks: Part I

Facebook, Instagram, LinkedIn and Twitter have become part of our daily vernacular.  Many of us consume our news – fact or fiction – from a social media platform.  In fact, most televised news programs refer to social media in some form at least once during the broadcast.  Programs and support groups have been developed to address and cure […]

Social Media Trends for 2019

Today’s competitive social media landscape will continue to drive technological innovation.  Many recent social media trends will gain even greater traction in 2019.  Here’s a short roundup of what to anticipate: Greater scrutiny into how social networks collect, use and share dataData breaches and other privacy lapses will drive governments and consumers to demand greater transparency from […]

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Jump Start Your LinkedIn Engagement

I received a phone call from a friend who hadn’t spent much time on LinkedIn recently.  The friend sought some advice on how to become more engaged without spending endless hours on the professional networking site. If you haven’t spent much time there, why not get started now?  Here are some relatively painless steps to […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

My Top Ten Meeting Planner List

Recently I was asked for a list of tips/tricks that help me every day as a meeting planner:  both personally and professionally.  Putting this list together was fun, but it was also a challenge, and not in a way that one might think.  Finding ten things that I do daily – and are suitable for […]

Where for Art Thou, LinkedIn?

I was an early LinkedIn adopter.  A professional acquaintance sent me an invitation to connect shortly after the platform hit the Internet.  As I contemplated the invitation from this site of which I’d never heard, my initial cranky response was, “I don’t have time for this.” Fortunately, I set my crankiness aside, and put my […]

Social Media Trends to Watch for in 2017: Part II

Here’s a continuation of our last blog on social media trends for 2017: Dependence on mobile technology: Free and reliable wireless internet access is becoming more widely available, especially in the meetings and hospitality industry.  Mobile technology continues to advance and the most popular social media channels are adapting to that demand.  Expect social networks […]