Tag Archives for marketers

A Planner’s Review of a Challenging Year for Facebook

Like other large, successful social media networks, Facebook continues to enhance its existing services and to offer new features.  Last year, however, the company found itself mired in a number of very public scandals.  Facebook’s stock price (Symbol:  FB) hit an all-time high last summer, and yet the world’s largest social media platform continued to be haunted by […]

Additional Tips: Going Viral

Chime in on a trending and timely topic!  Trends typically have short lifespans, so speed and creativity are crucial to success.  The trend itself need not be of your organization’s making, but you can incorporate a trending topic that aligns with your message in your posts.  Many of us recall the recent online debate surrounding the “The Dress.” The […]

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Common and Avoidable Social Media Guffaws

Social media marketers take different approaches to crafting their posts.  Many writers draw inspiration from the proverbial page and create their posts spontaneously.  These messages often result in interesting, timely and innovative posts.  In other instances, those who write social media posts prepare their text well in advance of the intended deploy date.  I have […]

What Does Snapchat Mean for Meetings? 

As with any social networking mobile app or site, event marketers must know their audience.  Different social sites appeal to different people, and few consumers actively engage in all social media platforms.  Snapchat hasn’t yet garnered the same following as other more entrenched social media platforms like Facebook, Instagram and Twitter.  The platform is very […]

Social Media Trends to Watch for in 2017

What does the future hold for social media platforms and enthusiasts?  At the beginning of this decade, many seasoned marketers labeled the limited field of fledgling social networking websites such as Facebook, Twitter and LinkedIn as passing fads that were not to be taken seriously.  More recent additions to the social media scene – Instagram, […]

Demystifying Social Video for Meetings: Part II

Whichever platform you choose to employ during your next meeting, follow these best practices: Lead with your platform of strength: New to social broadcasting? Launch your live streaming efforts on one platform at a time. If the majority of your social media followers are on Twitter, for example, begin with some short broadcasts on Periscope, […]

Demystifying Social Video for Meetings

Social media networks continue to evolve and to compete for viewer attention and advertising revenue. Visually-oriented networks, such as Pinterest and Instagram, rely exclusively on the sharing of images. Earlier this year, Instagram announced on its website that subscribers can upload videos of up to 60 seconds in duration: the previous time limit was 15 […]

Social Media Publishing Platforms: Part II

Now where were we? Reddit. While perhaps not as well known as other social media websites, Reddit is actually one of the more established ones. Founded in 2005, Reddit users can submit and share content, photos and links.  These same community members can, in turn, rate, share and comment on submitted content. Traction on Reddit […]

Social Media Publishing Platforms

The phrase “We don’t know who we don’t know” has likely crossed the lips of many marketers more than once. Social media publishing platforms have the power to connect brands with their current customers and foster new relationships with prospects – simply, quickly and efficiently. As popular and less-recognized social media sites continue to evolve, […]