Tag Archives for marketing

In-House vs. Outsourced Social Media Management: Which Is Right for You?

You’ve established a solid social media presence that conveys information and delivers value to your customers and followers.  In turn, your program delivers a return on investment to your organization.  How do you continue to generate interest in your pages and posts?  Which steps should you take to maintain your competitive position and to keep your offerings current?  And […]

Additional Tips: Going Viral

Chime in on a trending and timely topic!  Trends typically have short lifespans, so speed and creativity are crucial to success.  The trend itself need not be of your organization’s making, but you can incorporate a trending topic that aligns with your message in your posts.  Many of us recall the recent online debate surrounding the “The Dress.” The […]

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Social Gone Stale:  Tips for Refreshing Content

Habits are often difficult to break, especially when they’re comfortable and continue to yield modest results.  From time to time, we find ourselves in professional or personal ruts where our reserves of inspiration are running on empty.  Social media and content marketing strategies are no different!  While the “rinse and repeat” approach works well in […]

Blogging Best Practices for Your Brand and Your Event

Social media communities such as Twitter, Facebook and LinkedIn foster discussions between individuals with similar interests who want to share opinions, meet new acquaintances and even learn something new.  Brands also use these channels to connect with clients and prospective customers.  Companies that want to reach their audience via social media, however, are often stymied […]

Social Storytelling Builds Community

Meeting planners and hospitality industry professionals tend to be a social, conversational and, yes, hospitable group of individuals. No surprise there. Most of us who are in this profession enjoy the company of others and appreciate situations and settings where we can converse with not only like-minded people, but those who hold divergent opinions. Attend […]

Tips for Launching a Content Marketing Program

If you’re unsure of where to begin with a content marketing program, here are a few tips: Start a blog now: Every organization has a message and each should have a blog to deliver and reinforce that brand message.  Blogs are top content marketing contenders, enabling event marketers to reach interested audiences – and prospective […]

Why Content Is King in 2014

Since traditional marketing vehicles have lost traction in recent years, event marketers have been forced to reconsider their options for attracting attendees to their events.  Email open rates are often hit-or-miss propositions, direct mail expenses are on the rise and telemarketing campaigns sometimes fall victim to the voicemail delete button.  Social media marketing is one […]

Leadership Brand Damage Control

Recently Dawn Penfold, CMP, of Meetingjobs and I delivered two presentations on leadership and personal branding to members of the Carolinas Chapter of MPI.  This was a very energetic and engaged group and frankly, one of the most interesting audiences that I have delivered a presentation to. You likely have a strategy for marketing your […]

Shoulds and Shouldn’ts for Your Blog

Yes, your blog. I have prepared and delivered some recent presentations on blogs and more importantly, on how valuable they can be as a marketing tool.  Anyone can have a blog and a variety of free tools like WordPress are available to help aspiring bloggers write their way to success. Yesterday I met a friend for […]