Tag Archives for meeting

Common and Avoidable Social Media Guffaws

Social media marketers take different approaches to crafting their posts.  Many writers draw inspiration from the proverbial page and create their posts spontaneously.  These messages often result in interesting, timely and innovative posts.  In other instances, those who write social media posts prepare their text well in advance of the intended deploy date.  I have […]

Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

Mobile Event App Adoption and Engagement Considerations

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

Demystifying Social Video for Meetings: Part II

Whichever platform you choose to employ during your next meeting, follow these best practices: Lead with your platform of strength: New to social broadcasting? Launch your live streaming efforts on one platform at a time. If the majority of your social media followers are on Twitter, for example, begin with some short broadcasts on Periscope, […]

Staffing for Your Digital Needs: Part I

Planning for a well-organized and successful meeting begins months and often years in advance. All this work doesn’t happen in a vacuum:  Staying on top of every detail and ensuring that our supplier partners execute their tasks are chief among the planner’s objectives, whose goal is to execute a top-notch meeting. In many respects, the […]

The Media Wall: Strategies, Opportunities, and Limitations: Part I

Your number of social media followers has increased, your user engagement is up and your content messaging is on track:  what’s next?  How can planners better integrate social media into meeting activities while they are taking place?  Perhaps you need to build greater interest in and foot traffic on your tradeshow floor:  how will you […]

Strategies for Assessing Emerging Social Networks: Part II

All social media platforms started out as emerging networks: some have grown faster than others in recent years. Here’s a look at some of the leading emerging social networks in 2015: Snapchat:  A mobile app, Snapchat enables users to share photos, videos and texts at no charge. What differentiates Snapchat from other visually oriented social […]

Crowdsourcing Meeting Ideas Using Social Media: Part II

Twitter Use hashtags effectively:  Create a hashtag for your event and refrain from including the current of future year.  Tweet short and specific questions to your followers and always include the event hashtag.  Bear in mind that you have only 140 characters to deliver your message!  Include industry buzzwords that will resonate with your audience […]

Crowdsourcing Meeting Ideas Using Social Media: Part I

Finding opportunities to reinvent your meetings can sometimes be a daunting and onerous task.  Meeting attendees demand even greater value for their registration dollar than ever before.  Meeting professionals must continue to innovate in order to retain loyal returning participants and to attract new attendees to their conferences.  If you work for an organization that […]