Tag Archives for members

Social Media or Proprietary Software?

Myspace appeared as the first online networking community in 2003, followed soon after by Facebook. Social networking continued to spread and thrive in a variety of different forms, as LinkedIn and Twitter also became mainstream social media platforms. It was not a fad that would pass in due course. As these sites took root, other […]

Social Media Lite Part II: If You Do Nothing Else, Do This for Your Brand

Last week, I wrote some tips for those who are embarking on their personal social media journeys.  If you’re embarking on a social media pathway for your company, event or brand, here are some ideas regarding how and where to get started: Stake out your real estate: I offered this same advice last week to […]

Hallmarks of a Successful Social Media Presence

Last week, I received an inquiry about the ingredients for a successful social media program.  What, precisely, makes a Facebook page, a Twitter feed or a LinkedIn group a real homerun for a product or organization?  How do you measure the value of your program? A variety of elements contribute to a flourishing social media […]