Tag Archives for metrics

Strategies for Assessing Emerging Social Networks: Part II

All social media platforms started out as emerging networks: some have grown faster than others in recent years. Here’s a look at some of the leading emerging social networks in 2015: Snapchat:  A mobile app, Snapchat enables users to share photos, videos and texts at no charge. What differentiates Snapchat from other visually oriented social […]

Social Media Metrics Simplified: Part II

Still seeking additional statistics to support your social media program?  Here are four key metrics you should routinely examine on each platform: 1)             Number of followers:  Are you adding or losing followers?  While this shouldn’t be your only indicator of success, it can be a contributing factor.  A new or even static following isn’t necessarily […]