Tag Archives for mobile app

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

More Common and Avoidable Social Media Guffaws

Here are some additional guffaws that I see in my travels through the social media landscape: Links to nowhere:  Truth be told, this is one of my biggest social media pet peeves!  If a reader clicks on a link, he or she is seeking additional information on a topic, product or service.  Frustration ensues when […]

More Mobile Event App Adoption and Engagement Best Practices

Here are some additional tips for boosting app adoption and engagement rates among attendees: Demo your mobile masterpiece: Attendees who are reluctant to utilize your fabulous app will appreciate some free technical support, especially if they struggle with or are intimidated by technology.  Present a short, complimentary webinar that focuses on the basic user process, […]

Mobile App Adoption & Engagement Best Practices

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

What Does Snapchat Mean for Meetings? 

As with any social networking mobile app or site, event marketers must know their audience.  Different social sites appeal to different people, and few consumers actively engage in all social media platforms.  Snapchat hasn’t yet garnered the same following as other more entrenched social media platforms like Facebook, Instagram and Twitter.  The platform is very […]

Mobile Event App Engagement Best Practices

Here are some strategies to maximize your attendees’ mobile app engagement: Message early and often: Most event professionals would not rely on one advertisement or one email or social media post to promote their upcoming event.  Your company likely employs a variety of communication vehicles – email, direct mail, digital and print advertisements, and social […]

Mobile Event App Adoption and Engagement Considerations

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

Demystifying Social Video for Meetings: Part II

Whichever platform you choose to employ during your next meeting, follow these best practices: Lead with your platform of strength: New to social broadcasting? Launch your live streaming efforts on one platform at a time. If the majority of your social media followers are on Twitter, for example, begin with some short broadcasts on Periscope, […]