Tag Archives for Networking

Jump Start Your LinkedIn Engagement

I received a phone call from a friend who hadn’t spent much time on LinkedIn recently.  The friend sought some advice on how to become more engaged without spending endless hours on the professional networking site. If you haven’t spent much time there, why not get started now?  Here are some relatively painless steps to […]

Social Media Trends to Watch for in 2017

What does the future hold for social media platforms and enthusiasts?  At the beginning of this decade, many seasoned marketers labeled the limited field of fledgling social networking websites such as Facebook, Twitter and LinkedIn as passing fads that were not to be taken seriously.  More recent additions to the social media scene – Instagram, […]

Staffing for Your Digital Needs: Part II

Here are some considerations to bear in mind when assessing your social media staffing needs: In-house versus outsourcing. Does your organization have the staff, in terms of quantity and skill set, to effectively execute a deliberate year-round social media program? Does your organization hold a presence on and cross-post to multiple social media platforms? Interns […]

The Media Wall: Strategies, Opportunities, and Limitations: Part II

If your organization is considering using a social media wall at its next meeting, consider the following opportunities, limitations and parting words of caution and encouragement:  Opportunities Feature event sponsors: Sponsors are always looking for additional ROI.  Feature and thank your event sponsors on your social media wall.  Show organizers can display a photo montage […]

Social Media or Proprietary Software?

Myspace appeared as the first online networking community in 2003, followed soon after by Facebook. Social networking continued to spread and thrive in a variety of different forms, as LinkedIn and Twitter also became mainstream social media platforms. It was not a fad that would pass in due course. As these sites took root, other […]

Oh, What You’re Missing Under More

Remember the saying, “Less is More?”  Sometimes more is available than you realize, especially when it comes to LinkedIn. At the right-hand side of the horizontal LinkedIn nav bar, is an underutilized bevy of features sheepishly titled, “More.”  Infrequent LinkedIn users often don’t venture this far and yet it offers a variety of helpful resources […]

A Social Media Event Checklist for Meeting Planners

For the first time in a year and a half, I’m attending a convention as a meeting planner.  Mercifully the event has nothing to do with meeting planning, nor am I responsible for a blessed thing for three days!  I’m simply here to get my education on:  to learn and to share with others with […]

“I’m So Overwhelmed” and Other Social Media Newbie Musings

Earlier this week, I attended a networking mixer for professional women, namely entrepreneurs, in my local area.  While this is only the third event of its kind that I’ve attended, they’ve been a huge boon in terms of support and networking opportunities. As I introduce myself to fellow networkers and explain my work in social […]