Tag Archives for Pinterest

Mobile App Adoption & Engagement Best Practices

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

What Does Snapchat Mean for Meetings? 

As with any social networking mobile app or site, event marketers must know their audience.  Different social sites appeal to different people, and few consumers actively engage in all social media platforms.  Snapchat hasn’t yet garnered the same following as other more entrenched social media platforms like Facebook, Instagram and Twitter.  The platform is very […]

Mobile Event App Engagement Best Practices

Here are some strategies to maximize your attendees’ mobile app engagement: Message early and often: Most event professionals would not rely on one advertisement or one email or social media post to promote their upcoming event.  Your company likely employs a variety of communication vehicles – email, direct mail, digital and print advertisements, and social […]

Demystifying Social Video for Meetings

Social media networks continue to evolve and to compete for viewer attention and advertising revenue. Visually-oriented networks, such as Pinterest and Instagram, rely exclusively on the sharing of images. Earlier this year, Instagram announced on its website that subscribers can upload videos of up to 60 seconds in duration: the previous time limit was 15 […]

Strategies for Assessing Emerging Social Networks: Part I

It’s difficult not to notice the growing contribution that social media continues to make to the global cultural fabric. Watch any evening news program and reference to social media or a specific network will be made in relation to a current event at least once. The major platforms – Facebook, Twitter and LinkedIn – experienced […]

What’s Next? Social Media Trends in 2014: Part One

As we race towards another new year, it’s important to look back on the advances and milestones that occurred in social media in 2013.  Visual sites like Instagram, Pinterest and Vine became part of mainstream marketing conversations and peoples’ daily activities.  LinkedIn reformatted its personal profile and Group pages and soared to over 200 million […]

Getting To Know Google+ for Meetings: Part One

Some marketers continue to dismiss Google+ because it doesn’t enjoy the same visibility – or notoriety – as some other social media platforms.  A common misconception about Google+ is that the platform hasn’t garnered the same critical mass audience as its better-known contemporaries:  like Facebook, LinkedIn and Twitter.  As of May 2013, however, Google+ had […]

Seven Social Media Trends for 2013: Part II

In yesterday’s blog, I rattled off three of my top seven social media trends for 2013.  Here’s part two of what you’ll see in social media next year: 4)             Increased Social Media Regulation:      Innovation lies at the heart of social media:  if one approach doesn’t work, you can always try something different.  While some regulation […]

Social Media Lite: If You Do Nothing Else, Do This

Many folks aren’t active in social media for a variety of reasons:  they’re too busy, they’re overwhelmed, they don’t know where to begin.  A myriad of platforms from Tumblr, to Twitter, Facebook, LinkedIn, Pinterest and Google+ are available:  how and where should a social media newbie begin? Following are some thoughts on where you (you, […]

Top 10 Social Media Mistakes and How to Avoid Them: Part II

Last week, I began a blog on some of the top social media mistakes I’m seeing – and more importantly, how to avoid them.  Here’s part two! 6)             Being stuck in a rut:  Try something new!  Open-ended questions and fill-in-the-blanks have become an increasingly popular way of engaging fans.  Polls, product-related trivia questions and even […]