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Social Gone Stale: Refresh Tips

If your messaging feels stale and you’re ready to breathe some fresh air into your Facebook, Twitter, Instagram, LinkedIn pages, here are some strategies and approaches to consider: Tell a story: Content remains king, and an easy and effective way to attract and retain attention is to tell a story.  Make the story personal and […]

Social Gone Stale:  Tips for Refreshing Content

Habits are often difficult to break, especially when they’re comfortable and continue to yield modest results.  From time to time, we find ourselves in professional or personal ruts where our reserves of inspiration are running on empty.  Social media and content marketing strategies are no different!  While the “rinse and repeat” approach works well in […]

Demystifying Social Video for Meetings: Part II

Whichever platform you choose to employ during your next meeting, follow these best practices: Lead with your platform of strength: New to social broadcasting? Launch your live streaming efforts on one platform at a time. If the majority of your social media followers are on Twitter, for example, begin with some short broadcasts on Periscope, […]