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Tips for Incorporating Influencer Marketing in Your Social Strategy

Influencers are not new to the social media landscape.  On the contrary, some influencers were early adopters of fledging social marketing platforms whose personal brand audiences grew along with the sites they frequented.  Other influencers catapulted to social media stardom as their celebrity – or notoriety – expanded and attracted greater attention, sometimes to the tune of […]

Social Media Lite Part II: If You Do Nothing Else, Do This for Your Brand

Last week, I wrote some tips for those who are embarking on their personal social media journeys.  If you’re embarking on a social media pathway for your company, event or brand, here are some ideas regarding how and where to get started: Stake out your real estate: I offered this same advice last week to […]