You’ve established a solid social media presence that conveys information and delivers value to your customers and followers. In turn, your program delivers a return on investment to your organization. How do you continue to generate interest in your pages and posts? Which steps should you take to maintain your competitive position and to keep your offerings current? And […]
Chime in on a trending and timely topic! Trends typically have short lifespans, so speed and creativity are crucial to success. The trend itself need not be of your organization’s making, but you can incorporate a trending topic that aligns with your message in your posts. Many of us recall the recent online debate surrounding the “The Dress.” The […]
If you find yourself or your brand being trolled, consider the following tips: It’s not you, it’s them: While razor-sharp comments that land on your social feed may feel like a personal attack, don’t take their comments personally. Internet trolls comport themselves much like bullies: they seek attention, smack of negativity, and derive a perceived sense of authority […]
Your number of social media followers has increased, your user engagement is up and your content messaging is on track: what’s next? How can planners better integrate social media into meeting activities while they are taking place? Perhaps you need to build greater interest in and foot traffic on your tradeshow floor: how will you […]
