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Tips for Toppling Trolls

If you find yourself or your brand being trolled, consider the following tips: It’s not you, it’s them:  While razor-sharp comments that land on your social feed may feel like a personal attack, don’t take their comments personally.  Internet trolls comport themselves much like bullies:  they seek attention, smack of negativity, and derive a perceived sense of authority […]

Common and Avoidable Social Media Guffaws

Social media marketers take different approaches to crafting their posts.  Many writers draw inspiration from the proverbial page and create their posts spontaneously.  These messages often result in interesting, timely and innovative posts.  In other instances, those who write social media posts prepare their text well in advance of the intended deploy date.  I have […]

The Media Wall: Strategies, Opportunities, and Limitations: Part I

Your number of social media followers has increased, your user engagement is up and your content messaging is on track:  what’s next?  How can planners better integrate social media into meeting activities while they are taking place?  Perhaps you need to build greater interest in and foot traffic on your tradeshow floor:  how will you […]