Tag Archives for Retweet

Why Content Is King in 2014

Since traditional marketing vehicles have lost traction in recent years, event marketers have been forced to reconsider their options for attracting attendees to their events.  Email open rates are often hit-or-miss propositions, direct mail expenses are on the rise and telemarketing campaigns sometimes fall victim to the voicemail delete button.  Social media marketing is one […]

Thirteen Reasons to Use HootSuite

There are a myriad of reasons why I use HootSuite.  It’s one of those conveniences of life – like Post-It Notes, travel coffee cups and the smart phone – that save us time when time is money.  HootSuite is a “social media dashboard,” enabling users to create, schedule and measure the efficacy and reach of […]