Tag Archives for retweets

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

More Common and Avoidable Social Media Guffaws

Here are some additional guffaws that I see in my travels through the social media landscape: Links to nowhere:  Truth be told, this is one of my biggest social media pet peeves!  If a reader clicks on a link, he or she is seeking additional information on a topic, product or service.  Frustration ensues when […]

Social Gone Stale:  Tips for Refreshing Content

Habits are often difficult to break, especially when they’re comfortable and continue to yield modest results.  From time to time, we find ourselves in professional or personal ruts where our reserves of inspiration are running on empty.  Social media and content marketing strategies are no different!  While the “rinse and repeat” approach works well in […]