Tag Archives for social networking

Mobile App Adoption & Engagement Best Practices

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

What Does Snapchat Mean for Meetings? 

As with any social networking mobile app or site, event marketers must know their audience.  Different social sites appeal to different people, and few consumers actively engage in all social media platforms.  Snapchat hasn’t yet garnered the same following as other more entrenched social media platforms like Facebook, Instagram and Twitter.  The platform is very […]

Mobile Event App Engagement Best Practices

Here are some strategies to maximize your attendees’ mobile app engagement: Message early and often: Most event professionals would not rely on one advertisement or one email or social media post to promote their upcoming event.  Your company likely employs a variety of communication vehicles – email, direct mail, digital and print advertisements, and social […]

Where for Art Thou, LinkedIn?

I was an early LinkedIn adopter.  A professional acquaintance sent me an invitation to connect shortly after the platform hit the Internet.  As I contemplated the invitation from this site of which I’d never heard, my initial cranky response was, “I don’t have time for this.” Fortunately, I set my crankiness aside, and put my […]

What Did the Pokémon GO Craze Mean for Meetings?

Did you get up and go this past summer:  did you play “Pokémon GO,” a location-based mobile reality game?  Even if you didn’t partake in the Pokémon GO craze, you likely heard about its mesmerizing effects in the media.  This extremely popular free mobile game has been credited with dramatic weight loss in some participants […]

Social Media or Proprietary Software?

Myspace appeared as the first online networking community in 2003, followed soon after by Facebook. Social networking continued to spread and thrive in a variety of different forms, as LinkedIn and Twitter also became mainstream social media platforms. It was not a fad that would pass in due course. As these sites took root, other […]

Seven Social Media Trends for 2013: Part I

Over the span of the last year, the social media landscape has changed dramatically:  Facebook became a publicly traded company, LinkedIn ended its integration agreement with Twitter and Instagram changed the way many of us share images.  Blogs hit mainstream marketing channels and became a formidable extension of social networking by sharing valuable content with […]