Tag Archives for strategy

Navigating Social Stats

When platforms like Facebook, Twitter and LinkedIn founded the social media scene, there were neither handbooks nor how-to guides for marketers.  Instead, we made it up as we went along.  Data that helped demonstrate ROI to the C-Suite was non-existent.  But as time passed and more platforms appeared to an eager audience, keywords like engagement […]

Social Gone Stale:  Tips for Refreshing Content

Habits are often difficult to break, especially when they’re comfortable and continue to yield modest results.  From time to time, we find ourselves in professional or personal ruts where our reserves of inspiration are running on empty.  Social media and content marketing strategies are no different!  While the “rinse and repeat” approach works well in […]

Demystifying Social Video for Meetings

Social media networks continue to evolve and to compete for viewer attention and advertising revenue. Visually-oriented networks, such as Pinterest and Instagram, rely exclusively on the sharing of images. Earlier this year, Instagram announced on its website that subscribers can upload videos of up to 60 seconds in duration: the previous time limit was 15 […]

Staffing for Your Digital Needs: Part I

Planning for a well-organized and successful meeting begins months and often years in advance. All this work doesn’t happen in a vacuum:  Staying on top of every detail and ensuring that our supplier partners execute their tasks are chief among the planner’s objectives, whose goal is to execute a top-notch meeting. In many respects, the […]

The Media Wall: Strategies, Opportunities, and Limitations: Part II

If your organization is considering using a social media wall at its next meeting, consider the following opportunities, limitations and parting words of caution and encouragement:  Opportunities Feature event sponsors: Sponsors are always looking for additional ROI.  Feature and thank your event sponsors on your social media wall.  Show organizers can display a photo montage […]

Seven Social Media Trends for 2013: Part I

Over the span of the last year, the social media landscape has changed dramatically:  Facebook became a publicly traded company, LinkedIn ended its integration agreement with Twitter and Instagram changed the way many of us share images.  Blogs hit mainstream marketing channels and became a formidable extension of social networking by sharing valuable content with […]

Top 10 Social Media Mistakes and How to Avoid Them: Part I

Everyone makes mistakes.  We often learn life’s lessons by way of our mistakes. The same holds true for social media.  When I started working in social media in 2008, LinkedIn, Facebook and Twitter were still part of a relatively brave new world.  I made my share of mistakes and more importantly, learned from them along […]