Tag Archives for technology

More 2020 Social Media Trends to Watch

Here are some more trends we’re watching this year: Customer Service Amps Up:  Several acquaintances have established Twitter accounts with the express purpose of reaching out to brands to voice their complaints.  They don’t utilize Twitter to connect with fellow users or to research topics of interest or to follow trends:  they use it solely to command the […]

Additional Thoughts: Facebook’s Challenging Year

Protecting customer data from external attacks:  Last September, Facebook announced that a weakness in the platform’s code allowed hackers to gain access to the personal information of 50 million Facebook users.  While this is a fractionally small number of Facebook users worldwide, public awareness of data protection is amplified in a climate where large-scale hacks and security […]

More Mobile Event App Adoption and Engagement Best Practices

Here are some additional tips for boosting app adoption and engagement rates among attendees: Demo your mobile masterpiece: Attendees who are reluctant to utilize your fabulous app will appreciate some free technical support, especially if they struggle with or are intimidated by technology.  Present a short, complimentary webinar that focuses on the basic user process, […]

Mobile App Adoption & Engagement Best Practices

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

Mobile Event App Engagement Best Practices

Here are some strategies to maximize your attendees’ mobile app engagement: Message early and often: Most event professionals would not rely on one advertisement or one email or social media post to promote their upcoming event.  Your company likely employs a variety of communication vehicles – email, direct mail, digital and print advertisements, and social […]

Mobile Event App Adoption and Engagement Considerations

You and your team have created and launched a comprehensive mobile app for your upcoming event.  The data has been updated, the navigation has been evaluated, and seemingly endless rounds of testing have ensured that the app downloads easily and runs on major operating systems without a hitch.  Bugs and kinks have been identified and […]

Social Media Trends to Watch for in 2017: Part II

Here’s a continuation of our last blog on social media trends for 2017: Dependence on mobile technology: Free and reliable wireless internet access is becoming more widely available, especially in the meetings and hospitality industry.  Mobile technology continues to advance and the most popular social media channels are adapting to that demand.  Expect social networks […]

Social Media Publishing Platforms: Part II

Now where were we? Reddit. While perhaps not as well known as other social media websites, Reddit is actually one of the more established ones. Founded in 2005, Reddit users can submit and share content, photos and links.  These same community members can, in turn, rate, share and comment on submitted content. Traction on Reddit […]

Strategies for Assessing Emerging Social Networks: Part I

It’s difficult not to notice the growing contribution that social media continues to make to the global cultural fabric. Watch any evening news program and reference to social media or a specific network will be made in relation to a current event at least once. The major platforms – Facebook, Twitter and LinkedIn – experienced […]

Tips for Managing the Digital Media Budget

Here are some tips to bear in mind as you strive to stay current with technology, deliver value to your attendees and keep your budget in perspective: Be clear on budget expectations: Digital media budgets are comprised of several components and depending on a variety of factors from your customer’s profile to your budget, your […]